Read the experiences of FMCG innovators



Anna Larsson

Tetra Pak  | Norway

"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."


Thari Hesselink

Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
unilever testimonial

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."

Mark de Vos, Van Delft Bakery (1)

Mark de Vos

Van Delft Chocolates & Bakery I The Netherlands

''We got useful insights into the pricing and base rotation of our innovations.

What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.

Best of all, one of our innovations will soon appear on the shelf!''

Lydia Capasso

The Kraft Heinz Company | The Netherlands

"Bamboo Brands has supported us in testing on-shelf two concepts using an agile approach. They have truly gone above and beyond to test the product successfully."


Yicheng Li

Tetra Pak I The Netherlands

"This research has provided us with insights into the 

buying intentions of consumers in terms of the package innovation in particular and the product concept in general. We also discovered that the results per retailer varied, which was surprising to us. ”

Vincent van Meurs Cloetta

Vincent van Meurs

Cloetta I The  Netherlands
''It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this.''

Esmee Roovers

Hero I The Netherlands & Belgium

"Bamboo Brands helped us with testing a new baby nutrition concept in the Netherlands and Belgium. The dashboard they made available was clear and if we had additional questions about the data, they proactively addressed this.”

Vinay Dharampal

Royal Smilde | The Netherlands

“Bamboo Brands conducted an in-store Discovery Assessment to test two concepts in two different categories. The results were quite surprising and very helpful for an internal follow-up.”

portretfoto van Rocus Troost van Jamael Food Group

Rocus Troost

Jamael Food Group | The Netherlands
"Thanks to Bamboo Brands' research, my gut feeling has been confirmed with factual evidence. You can believe in a concept yourself, but it's the consumer who determines its success."

Simone Pieters

The Kraft Heinz Company | Italy
"Bamboo Brands carried out an in-store Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

Fu Ying Chi

Lassie | The Netherlands

“Bamboo Brands has carried out a Price Validation Assessment for us. The research has shown us, among other things, to what point we have to discount. In addition, it has given us important insights to enter into the strategic discussion internally and to take it a step further.”

Audrey Jackson-Pownall

Friesland Campina | France
''Bamboo Brands did a great job in managing a complex project, were very flexible & did adapt to many changes & challenges that came our way. We could successfully run the test & get many valuable learnings.''

Kristel Peters

Stegeman | The Netherlands

“In order to optimize our current product packaging and to better match the needs of the customer, Bamboo Brands carried out a packaging study for us. We are satisfied with the insights from the research and appreciated the short lines of communication and the pleasant contact during the collaboration.''

Marius Tan

The Kraft Heinz Company | The Netherlands
“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."

Huub Klijs

Cloetta | The Netherlands
''Bamboo Brands was able to conduct an in-store Design Discovery Assessment within a few days to test a new packaging design among the category users.''

Fransesco Meshieri

The Kraft Heinz Company | Italy
"Bamboo Brands has executed a Design Discovery Assessment for Kraft Heinz Italy. One of the things that I valued most about the collaboration with Bamboo Brands was the willingness to understand our needs and the willingness to define a customized approach to our case.''

Carine van der Staaij

Friesland Campina | Duitsland
''We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive. You can see that the team is on top of it, and that gives us peace of mind. ”

Richard Duplock

Friesland Campina | Germany
''The approach used by Bamboo Brands allowed us to test and validate using real-life live data – instead of a more theoretical claimed shopper study. Thanks to the efforts by Bamboo Brands, we are able to use the real-life test data and now move into implementation and scale-up.”

Dominique van Bree

Frio Food | The Netherlands

''Thanks to their knowledge and skills, they put our research questions into a clear research plan and conducted thorough research. We are very satisfied with the research results. Also, we are happy with the communication and the amount of flexibility. Bamboo Brands set up and executed everything we asked for in a very short period of time. Excellent!”

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