Design Discovery Assessment for Cloetta

Bamboo Brands performed a Design Discovery Assessment for Cloetta before the introduction of a new packaging. This qualitative packaging research provided valuable insights for the innovation team of Cloetta. Read the experience of Huub Klijs, Customer Marketing Manager at Cloetta.

“After a wonderful kick-off, in which our hypotheses and expectations were discussed, Bamboo Brands was able to conduct an in-store Design Discovery Assessment within a few days to test a new packaging design among the category users. Immediately after the survey, we already received the topline results. A few days later, they gave a presentation in which we went through the insights in detail. Bamboo Brands' research provided a nice deepening of our online research. The results have therefore helped us to further refine the packaging design and to take the next step towards the roll-out of the innovation. We look back with satisfaction: a fast turnaround time, a lot of flexibility and very pleasant communication.”

Would you like to know more?

More testimonials can be found here. The results of this research belong to our client. Do you want to know more about how we do empirical (real life) testing? Or would you like a fresh look at an innovation issue in your organization? Please contact Managing Director Theo Toering at Or read more about Discovery Assessments & Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.