How real-life test data helps FrieslandCampina to innovate more effectively

How real-life test data helps FrieslandCampina to innovate more effectively

For FrieslandCampina, Bamboo Brands has conducted various extensive in-store assessments to assess an opportunity for Chocomel at one of their retail partners. Richard Duplock, International Marketing & Innovation at FrieslandCampina, reflects on a valuable project.

Richard Duplock explains: “We appointed Bamboo Brands to assess an opportunity for CHOCOMEL in one of our retail partners. The team at Bamboo took the project from concept stage, managed extensive in-store testing and delivered the project evaluation and recommendations. The approach used by Bamboo Brands allowed us to test and validate using real-life live data – instead of a more theoretical claimed shopper study. Bamboo Brands was able to overcome significant challenges posed by COVID-19 and safeguarded the continuity of the project – testament to their retailer relationships. Thanks to the efforts by Bamboo Brands, we are able to use the real-life test data and now move into implementation and scale-up."

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More testimonials can be found here. The results of this research belong to our client. Do you want to know more about how we do empirical (real life) testing? Or would you like a fresh look at an innovation issue in your organization. Please contact Managing Director Theo Toering at Or read more about Discovery Assessments & Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.