Empirical testing for The Kraft Heinz Company

Empirical testing for The Kraft Heinz Company

Again, Kraft Heinz found a partner in Bamboo Brands to test two innovative concepts. We conducted an in-store assessment in the Netherlands and Germany. Curious about this project? Marius Tan, Commercial Category Lead at The Kraft Heinz Company, shares his experience.

Marius Tan: “Our aim was to succeed or fail quickly in order to know if it would be worth investing more resources. Bamboo delivered just that. What I appreciated most is the speed and cooperation throughout the process. At first, not everything went according to plan in some stores, which is exactly why you want to test things in real life, but they acknowledged and fixed the issue immediately resulting in solid learnings.”

Discover more

The results of this in-store assessment belong to our client. Do you want to learn more about our empirical test methods? Do you want to discuss an innovation issue in your organization? Get in touch with Theo Toering at theo@bamboobrands.com. Read more about Discovery Assessments & Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.