Successful international cooperation with Kraft Heinz

Successful international cooperation with Kraft Heinz

Lydia Capasso, Brand Manager International at Kraft Heinz, was involved in the in-store Validation Assessment we conducted for The Kraft Heinz Company. In this post, she looks back on successful cooperation, just like we do! 

Lydia Capasso: "Bamboo Brands has supported us in testing on-shelf two concepts using an agile approach. The overall ambition of the test was to evaluate real-life consumer buying behavior, to then understand product shelf-worthiness and ROS. The approach used by Bamboo Brands has helped in the validation of our assumptions, providing valuable data points for sell-in purposes, and ultimately understanding the potential of our concepts. A special mention to the level of support we received from the team: the flexibility, collaboration and willingness to help has made Bamboo Brands a key partner. They have truly gone above and beyond to test the product successfully."

See also the testimonial of Marius Tan (Commercial Category Lead at The Kraft Heinz Company).

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Read more testimonials here. The results of the in-store assessments belong to our clients. Do you want to learn more about our empirical test methods? Do you want to discuss an innovation issue in your organization? Get in touch with Theo Toering at Read more about Discovery Assessments & Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.