The optimal price for Lassie's innovation

Bamboo Brands carried out a Price Validation Assessment for Lassie to determine the best price for one of their innovations. Fu Ying Chi, Trade Marketing Manager at Lassie, looks back on a successful collaboration.

Fu Ying Chi tells: “Bamboo Brands has carried out a price validation study (Price Validation Assessment) for us. This has been a useful study for us, in which they have provided us with important insights. The research has shown us, among other things, to what point we have to discount. In addition, it has given us important insights to enter into the strategic discussion internally and to take it a step further.”

Would you like to know more?

More testimonials can be found here. The results of this research belong to our client. Do you want to know more about how we do empirical (real life) testing? Or would you like a fresh look at an innovation issue in your organization. Please contact Managing Director Theo Toering at Or read more about Discovery Assessments & Validation Assessments


About the author
Founder & Managing Director Bamboo Brands B.V.