Cloetta makes better and faster choices thanks to Validation Assessment

Cloetta makes better and faster choices thanks to Validation Assessment

Cloetta wanted to conduct research into the product range for Red Band. In close collaboration with Cloetta's innovation team, we carried out an in-store Validation Assessment this spring. Curious about Cloetta's experiences? Read the experience of Vincent van Meurs, Insights & Net Revenue Manager at Cloetta. 

For us as Bamboo Brands, this Dutch assessment was perhaps the most valuable to date. In one day we converted the entire floor area of 20 supermarkets. In a few weeks, we brought Cloetta valuable insights that help to make better and faster choices for their range.


We look back with satisfaction on this valuable research. Vincent van Meurs (Insights Net & Revenue Manager at Cloetta) says: "It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this. They were constantly taking initiative and had close contact with the retailers. This resulted in a lot of support. The weekly updates and the ability to switch quickly (for example when a promotional offer came in between) were much appreciated."

Want to know more?

The research results belong to our customers. Would you like to know more about our approach and research methods? Or do you want to exchange ideas about an innovation question in your organization? Please contact Theo Toering at Or read more about our Discovery Assessments and Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.