Still, 80% of all innovations in Fast Moving Consumer Goods (FMCG) fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behavior, not opinions.
Get to know us
Discover how we go for maximum impact.
Discover our method
How it all started...
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
How it all started...
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
Another bit of history...
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Another bit of history...
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Why 'Bamboo Brands'?
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Sustainability
- The impact of innovation on food waste is enormous. No less than 9% of all food waste originates from innovations.
Meet the team
Chantal Risseeuw-Boer
Chief Commercial Officer
Chantal Risseeuw-Boer
Contact:
+316 4129 0172
chantal@bamboobrands.com
Theo Toering
Founder and Managing Director
Theo Thoering
Contact:
+316 4174 1990
theo@bamboobrands.com
Doutsen Hoekstra
Marketing, HR & Project Lead
Doutsen Hoekstra
Contact:
+316 3432 8850
doutsen@bamboobrands.com
Michelle Swartjes
Marketing & Communication Expert
Michelle Swartjes
Contact:
+316 2850 7848
Michelle@bamboobrands.com
Cathelijne Meegdes
Marketing Project Manager
Cathelijne Meegdes
Contact:
+316 3633 1877
cathelijne@bamboobrands.com
Mara van de Ven
Marketing Project Manager
Mara van de Ven
Contact:
+316 3891 1045
mara@bamboobrands.com
Jim Rooijackers
Marketing Strateeg FMCG Social
Jim Rooijackers
Contact:
jim@fmcgsocial.com
Sheetal Bihari
Business Development Manager
Sheetal Bihari
Contact:
+316 4173 9654 sheetal@bamboobrands.com
Anouk Kopijn
International Discovery Specialist
Anouk Kopijn
Contact:
+316 1499 5290
anouk@bamboobrands.com
Chaline van de Greef
Management Trainee
Chaline van de Greef
Contact:
chaline@bamboobrands.com
Sammie van den Broek
Junior Marketing Project Manager
Sammie van den Broek
Contact:
sammie@bamboobrands.com
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