Still, 80% of all innovations in Fast Moving Consumer Goods (FMCG) fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behavior, not opinions.
Get to know us
Discover how we go for maximum impact.
Discover our method
How it all started...
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
How it all started...
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
Another bit of history...
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Another bit of history...
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Why 'Bamboo Brands'?
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Sustainability
- The impact of innovation on food waste is enormous. No less than 9% of all food waste originates from innovations.
Meet the team
Theo Toering
Founder and Managing Director
Theo Thoering
Contact:
+316 4174 1990
theo@bamboobrands.com
Doutsen Hoekstra
Marketing, HR & Project Lead
Doutsen Hoekstra
Contact:
+316 3432 8850
doutsen@bamboobrands.com
Chaline van de Greef
Marketing Project Manager
Chaline van de Greef
Contact:
+316 3891 1045
chaline@bamboobrands.com
Fleur van der Dussen
Junior Project Manager
Fleur van der Dussen
Contact:
fleur@bamboobrands.com
Bente van Santvoort
Research Expert
Bente van Santvoort
Contact:
+316 2850 7848
bente@bamboobrands.com
Demi Bettonvil
Research Expert
Demi Bettonvil
Contact:
+316 4129 0172
demi@bamboobrands.com
Anouk Kopijn
International Discovery Specialist
Anouk Kopijn
Contact:
+316 1499 5290
anouk@bamboobrands.com
Jim Rooijackers
Marketing Strategist
Jim Rooijackers
Contact:
+316 3891 1059
jim@fmcgsocial.com
Roan Truijen
Social Media Marketeer
Roan Truijen
Contact:
roan@bamboobrands.com
Richelle Hoegee
CRM Marketeer
Richelle Hoegee
Contact:
richelle@bamboobrands.com
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