Still 80% of all innovations in Fast Moving Consumer Goods (FMCG) fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behaviour, not opinions.
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Discover how we go for maximum impact.
Discover our method
How it all started...
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
How it all started...
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
Another bit of history...
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Another bit of history...
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Why 'Bamboo Brands'?
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Sustainability
- The impact of innovation on food waste is enormous. No less than 9% of all food waste originates from innovations.
Meet the team
Theo Toering
Founder and Managing Director
Theo Thoering
Contact:
+316 4174 1990
theo@bamboobrands.com
Doutsen Hoekstra
Marketing, HR & Project Lead
Doutsen Hoekstra
Contact:
+316 3432 8850
doutsen@bamboobrands.com
Kelly van Antwerpen
Research Expert
Kelly van Antwerpen
Contact:
+316 3891 1045 kelly@bamboobrands.com
Michelle Swartjes
Marketing & Communication Expert
Michelle Swartjes
Contact:
+316 2850 7848
Michelle@bamboobrands.com
Chantal Risseeuw-Boer
Client Development Consultant
Chantal Risseeuw
Contact:
+316 4129 0172
chantal@bamboobrands.com
Cathelijne Meegdes
Marketing Project Manager
Cathelijne Meegdes
Contact:
+316 3633 1877
cathelijne@bamboobrands.com
Jesper van der Noord
Operational Lead
Jesper van der Noord
Contact:
+316 3891 1059
jesper@bamboobrands.com
Sheetal Bihari
Business Development Manager
Sheetal Bihari
Contact:
+316 4173 9654 sheetal@bamboobrands.com
Juliette Westerling
Contentmanager FMCG Social
Juliette Westerling
Contact:
juliette@bamboobrands.com
Anouk Kopijn
International Discovery Specialist
Anouk Kopijn
Contact:
+316 1499 5290
anouk@bamboobrands.com
Chaline van de Greef
Management Trainee
Chaline van de Greef
Contact:
Chaline@bamboobrands.com
Sammie van den Broek
Management Trainee
Sammie van den Broek
Contact:
sammie@bamboobrands.com
Lauren Hoogeveen
Management Trainee
Lauren Hoogeveen
Contact:
lauren@bamboobrands.com
Youri van Ooijen
Management Trainee
Youri van Ooijen
Contact:
youri@bamboobrands.com
Maarten Albers
Management Trainee
Maarten Albers
Contact:
maarten@bamboobrands.com
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