In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
In 2019, Theo Toering founded Bamboo Brands, with the aim of drastically changing the innovation process at FMCG companies.
In his career at various A-brands, he saw that innovation processes are not efficient, effective and sustainable.
That is a waste of time, money and talent, but it also encourages food waste.
To counter this, Theo developed a unique research method that gives you insight into the potential of an innovation at an early stage.
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Theo's fascination for innovation and consumer behavior actually started much earlier, when his parents ran a supermarket in a village in Friesland.
As an 11-year-old boy, he spent every week with his nose in the Distrifood, and then bought the latest products.
To the annoyance of his parents, because the villagers were not yet ready for these innovative products…
Because bamboo as a material shows great comparisons with the gift we offer our customers.
Bamboo grows fast, and is innovative, sustainable and flexible. Exactly what we bring to our customers!
Chantal Risseeuw-Boer
Chief Commercial Officer
Chantal Risseeuw-Boer
+316 4129 0172
chantal@bamboobrands.com
Theo Toering
Founder and Managing Director
+316 4174 1990
theo@bamboobrands.com
Doutsen Hoekstra
Marketing, HR & Project Lead
+316 3432 8850
doutsen@bamboobrands.com
Michelle Swartjes
Marketing & Communication Expert
Michelle Swartjes
+316 2850 7848
Michelle@bamboobrands.com
Cathelijne Meegdes
Marketing Project Manager
Cathelijne Meegdes
+316 3633 1877
cathelijne@bamboobrands.com
Mara van de Ven
Marketing Project Manager
+316 3891 1045
mara@bamboobrands.com
Jim Rooijackers
Marketing Strateeg FMCG Social
Jim Rooijackers
Sheetal Bihari
Business Development Manager
Anouk Kopijn
International Discovery Specialist
Anouk Kopijn
+316 1499 5290
anouk@bamboobrands.comChaline van de Greef
Management Trainee
Chaline van de Greef