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Discovery Assessment

In-store qualitative research

In a Discovery Assessment, we provide qualitative research in the form of interviews with consumers in the supermarket. This will give you empirical insights into the behaviour, motives and attitudes of shoppers. You will also discover valuable points for improvement, for a successful end product!

Reduce uncertainty

Get in-depth shopper insights

Large retail network

360+ supermarkets in Europe

Fullservice solutions

From prototype to logistics

Our approach:

Preparation

During a joint kick off, we discuss the preferred target group, the most important questions and the conditions for test stores or outlets. After this, we start crafting the interview guide. A Discovery Assessment usually takes 4 weeks to carry out.

Project management

During the entire process you are completely unburdened, from store management to logistics. If desired, we can help with printwork and creating prototypes. Bamboo Brands has a network of over 360 outlets throughout Europe and possesses its own logistics centre (frozen/chilled/ambient). We guarantee you a carefree process!

Field research and monitoring

Led by an experienced Research Expert, our trained researchers talk to shoppers at the test locations. These interviews are conducted with the final interview guide as directory. The researchers report the answers live, so the Research Expert can monitor and make adjustments. During the days of field research, you will receive updates about the progress and insights.

Analysis and validation

After collecting sufficient qualitative insights, our Research Expert will start analyzing the information. We do this using qualitative analysis software, which we use to find patterns in the data. This results in factual insights that answers every main question.

Report and advice

During an interactive final presentation, we clarify the reports which are supported by quotes from respondents. You will also receive points of advice to optimalise your concept. This results in insights into the potential of your concept and factual substantiation for the commercial decisionmaking process.

Combining this with quantitative insights?

Go for Full Concept Assessment

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Curious about the possibilities? Schedule an appointment.


Which aspects do you want to investigate?

Category

Discovery Assessment

Portfolio

Discovery Assessment

Price

Discovery Assessment

Shelf

Discovery Assessment

Design

Discovery Assessment

Concept

Discovery Assessment

360+ outlets in Europe

Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • supermarkets
  • gas stations
  • leisure locations
  • high-end bars
  • catering locations
  • drugstores

Which aspects do you want to research?

Category

Portfolio


360+ outlets in Europe

Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Testimonials

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Yicheng Li Tetra Pak
“The Bamboo Brands team is very knowledgeable about the retail landscape and therefore knows how to ask the right questions. This is really an advantage over other research agencies. Also, this research design allows us to test at the earliest stage possible, in terms of the product, category and the package.”

Vinay Dharampal, 
Royal Smilde
"Bamboo Brands helped us with a Concept Discovery Assessment of two concepts in two different categories. They tackled the project quickly and with a lot of energy."


Simone Pieters, 

The Kraft Heinz Company

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."


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