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Expertise
Full Concept Assessment
Discovery Assessment
Validation Assessment
Post Launch Evaluator
In-Home User Assessment
In-store Taste Assessment
Testimonials
About us
Our story
Our team
Our clients
Our partners
Careers
Blogs & Inspiration
NL
Contact
Blogs & inspiration
Discover the stories of our experts, partners and clients
Testimonials
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When innovation fails: next steps for marketeers
19 september 2023
I still remember the excitement of seeing a product, which I (partly)...
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3 reasons why food innovations fail
31 augustus 2023
Research shows that 8 out of 10 innovations in FMCG fail*. Throughout my...
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Getting millennials excited about your food innovation
20 juli 2023
Do you want to make your food innovation appealing to the millennial...
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Case: Bamboo Brands confirms potential of BOON food concept
17 juli 2023
Bamboo Brands has examined the potential of the revolutionary canned concept...
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More data doesn't lead to better choices
13 juli 2023
In this day and age, we have access to an unprecedented amount of data....
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How to: making your sustainable innovation a success
22 juni 2023
The group of consumers who want to make sustainable choices is growing...
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