Still, 80% of all innovations in FMCG fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behavior, not opinions.
80% of FMCG innovations fail. Want to do it better?
Use the test methods & tools of Bamboo Brands
€49.3 million
Saved for our customers
389 retailer outlets
European network
93%
Returning customers
40+ years
Experience in FMCG
Discover our research methods
Discovery Assessment
Discover the potential of your innovation based on interviews with consumers on the shop floor.
Validation Assessment
Test your innovation on the shelf and discover its success based on quantitative data.
Full Concept Assessment
A 360-degree innovation test with a combination of qualitative and quantitative research methods.
Post Launch Evaluator
Is your innovation already on the shelf but not meeting expectations? After conducting this research, you will understand the necessary actions to optimize your concept in a timely manner.
In-Home User Assessment
Always wanted to know how consumers experience your product? With our unique in-home user test method, you get the most relevant insights.
In-Store Taste Assessment
Interested in discovering how consumers experience the taste of your product? A taste Assessment provides insights.
Advanced real-time reporting & insights
All data based on consumer behaviour
Fullservice solutions
(from prototype to logistics)
We work for:
Testimonials
Tamara Vieveen Unilever
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Yicheng Li Tetra Pak
“This research has provided us with insights into the buying intentions of consumers in terms of the package innovation in particular and the product concept in general. We also discovered that the results per retailer varied, which was surprising to us. These insights have helped us to strengthen our business case toward customers.”
Simone Pieters The Kraft Heinz Company
"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."
Inspiration
New e-paper: 10 innovation tips
Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.
Download e-paper
Want more inspiration?
Do you want to gain more insights into market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
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New e-paper: 10 innovation tips
Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.
Download e-paper
Want more innovation inspiration?
Do you want to gain more insights about market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
Subscribe
