80% of FMCG innovations fail. Want to do it better?

Use the test methods & tools of Bamboo Brands

Decision aid

€47.8 million

Saved for our customers

364 retailer outlets

European network

93%

Returning customers

40+ years

Experience in FMCG

Discover our research methods

Discovery Assessment

Discover the potential of your innovation based on interviews with consumers on the shop floor.

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Validation Assessment

Test your innovation on the shelf and discover its success based on quantitative data.

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Full Concept Assessment

A 360-degree innovation test with a combination of qualitative and quantitative research methods.

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Advanced real-time reporting & insights

All data based on consumer behaviour

Fullservice solutions

(from prototype to logistics)

We work for:

Testimonials

Vincent van Meurs
Cloetta

''It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this.''

Simone Pieters
The Kraft Heinz Company

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

Audrey Jackson-Pownall
FrieslandCampina

''Bamboo Brands did a great job in managing a complex Validation Assessment, was very flexible and did adapt to many changes and challenges that came our way.''

More testimonials

Inspiration

New e-paper: 10 innovation tips

Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.