80% of FMCG innovations fail. Want to do it better?

Use the test methods & tools of Bamboo Brands

Decision aid

€46.7 million

Saved for our customers

364 retailer outlets

European network

93%

Returning customers

40+ years

Experience in FMCG

Discover our research methods

Discovery Assessment

Discover the potential of your innovation based on interviews with consumers on the shop floor.

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Validation Assessment

Test your innovation on the shelf and discover its success based on quantitative data.

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Full Concept Assessment

A 360-degree innovation test with a combination of qualitative and quantitative research methods.

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Advanced real-time reporting & insights

All data based on consumer behaviour

Fullservice solutions

(from prototype to logistics)

We work for:

Testimonials

Vincent van Meurs
Cloetta

''It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this.''

Simone Pieters
The Kraft Heinz Company

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

Vinay Dharampal
Royal Smilde

''We have enjoyed working with Bamboo Brands. The team mastered this project quickly and decisively. And above all, the results were quite surprising and very helpful for an internal follow-up.”

Inspiration

Download free e-paper about innovation in FMCG!

Download our e-paper 'The 8 System Failures in FMCG' for free. Discover the 8 system errors in the innovation process and gain insights to innovate better, faster and more sustainably.

Download e-paper

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Download this free e-paper about innovation in FMCG

Download our e-paper 'The 8 System Failures in FMCG' for free. Discover the 8 system errors in the innovation process and gain insights to innovate better, faster and more sustainably.