80% of FMCG innovations fail. Want to do it better?

Use the test methods & tools of Bamboo Brands

€47.8 million

Saved for our customers

364 retailer outlets

European network

93%

Returning customers

40+ years

Experience in FMCG

Discover our research methods

Discovery Assessment

Discover the potential of your innovation based on interviews with consumers on the shop floor.


Validation Assessment

Test your innovation on the shelf and discover its success based on quantitative data.

Full Concept Assessment

A 360-degree innovation test with a combination of qualitative and quantitative research methods.

Advanced real-time reporting & insights

All data based on consumer behaviour

Fullservice solutions

(from prototype to logistics)

We work for:

Testimonials

Vincent van Meurs

Cloetta

''It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this.''

Simone Pieters

The Kraft Heinz Company

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

Audrey Jackson-Pownall

FrieslandCampina

''Bamboo Brands did a great job in managing a complex Validation Assessment, was very flexible and did adapt to many changes and challenges that came our way.''

Inspiration

New e-paper: 10 innovation tips

Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow

50%
New e-paper: 10 innovation tips
Download it now!
Download e-paper
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Want more inspiration?

Do you want to gain more insights into market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
Subscribe

New e-paper: 10 innovation tips

Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow

50%
New e-paper: 10 innovation tips
Download it now!
Download e-paper
e-paper-2png

Want more innovation inspiration?

Do you want to gain more insights about market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
Subscribe


Discover our methodology