80% of FMCG innovations fail. Want to do it better?

Use the test methods & tools of Bamboo Brands

Decision aid

€46.7 million

Saved for our customers

364 retailer outlets

European network

93%

Returning customers

40+ years

Experience in FMCG

Discover our research methods

Discovery Assessment

Discover the potential of your innovation based on interviews with consumers on the shop floor.

Discover

Validation Assessment

Test your innovation on the shelf and discover its success based on quantitative data.

Discover

Full Concept Assessment

A 360-degree innovation test with a combination of qualitative and quantitative research methods.

Discover

Advanced real-time reporting & insights

All data based on consumer behaviour

Fullservice solutions

(from prototype to logistics)

We work for:

Testimonials

Vincent van Meurs
Cloetta

''It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this.''

Simone Pieters
The Kraft Heinz Company

"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

Audrey Jackson-Pownall
FrieslandCampina

''Bamboo Brands did a great job in managing a complex Validation Assessment, was very flexible and did adapt to many changes and challenges that came our way.''

More testimonials

Inspiration

Download free e-paper about innovation in FMCG!

Download our e-paper 'The 8 System Failures in FMCG' for free. Discover the 8 system errors in the innovation process and gain insights to innovate better, faster and more sustainably.

Download e-paper

Want more inspiration?

Do you want to gain more insights into market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!

Download this free e-paper about innovation in FMCG

Download our e-paper 'The 8 System Failures in FMCG' for free. Discover the 8 system errors in the innovation process and gain insights to innovate better, faster and more sustainably.