Still, 80% of all innovations in FMCG fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behavior, not opinions.
80% of FMCG innovations fail. Want to do it better?
Use the test methods & tools of Bamboo Brands
€49.3 million
Saved for our customers
389 retailer outlets
European network
93%
Returning customers
40+ years
Experience in FMCG
Discover our research methods
Discovery Assessment
Discover the potential of your innovation based on interviews with consumers on the shop floor.
Validation Assessment
Test your innovation on the shelf and discover its success based on quantitative data.
Full Concept Assessment
A 360-degree innovation test with a combination of qualitative and quantitative research methods.
Advanced real-time reporting & insights
All data based on consumer behaviour
Fullservice solutions
(from prototype to logistics)
We work for:
Testimonials
Vincent van MeursCloetta
Cloetta
''It all comes down to perfect execution when you conduct such an in-store Validation Assessment in 20 stores. We are very positive about how Bamboo Brands has managed this.''
Simone PietersThe Kraft Heinz Company
The Kraft Heinz Company
"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."
Audrey Jackson-Pownall
FrieslandCampina
Audrey Jackson-Pownall
FrieslandCampina
''Bamboo Brands did a great job in managing a complex Validation Assessment, was very flexible and did adapt to many changes and challenges that came our way.''
Inspiration
New e-paper: 10 innovation tips
Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.
Download e-paper
Want more inspiration?
Do you want to gain more insights into market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
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New e-paper: 10 innovation tips
Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.
Download e-paper
Want more innovation inspiration?
Do you want to gain more insights about market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
Subscribe
