Want to know if your innovation is ready for launch? You will know for sure after a Validation Assessment. This is a quantitative research method where we place the innovation in the relevant shelf for several weeks. Discover how we bring you the facts!
Validation Assessment
In-store qualitative research
Expertise in FMCG
30+ years of industry experience
Care from A to Z
From prototype to logistics
Large retail network
360+ supermarkets in Europe
Our approach to quantitative research:
Preparation
A Validation Assessment usually takes 7 weeks. Together we discuss the hypotheses, the planning, location on the shelf and conditions of the test design. After this, we start selecting the test stores/outlets. In week 1, we place the products on the right shelf location.
Field research and data collection
We unburden you completely during the entire process, from store management to logistics and eventual points of sale materials. Bamboo Brands has a network of over 360 outlets throughout Europe. We also have our own logistics centre. Every week, we supply the outlets and collect relevant data. We guarantee you a succesful outcome.
Real-time dashboard
During the project, you will receive weekly updates on the rotation numbers with regards to the competition. Our Research Expert keeps an ear to the ground and will help clarify the statistics.
Analysis and validation
After the test weeks, we analyse the data and correct possible outliers when taking external factors into account. If relevant, we compare the data to IRI-data. After this, we validate the hypotheses.
Report and advice
During the final presentation we present you the facts: is your product shelf worthy yes or no. We also clarify the analyses and give you eventual advice for optimilisation. Afterwards, you will receive the report and the total dashboard with sufficient insights to support commercial decision making.
Combine this with qualitative research insights
Go for Full Concept Assessment
Which aspects do you want to investigate?
Category
Validation Assessment
Portfolio
Validation Assessment
Price
Validation Assessment
Shelf
Validation Assessment
Design
Validation Assessment
Concept
Validation Assessment
360+ outlets in Europe
Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
Which aspects do you want to research?
Category
Portfolio
Price
Shelf
Design
Concept
360+ outlets in Europe
Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
Testimonials
Mark de Vos, Van Delft Chocolates & Bakery
"We got useful insights into the pricing and base rotation of our innovations.
What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.
Best of all, one of our innovations will soon appear on the shelf!"
Vincent van Meurs, Cloetta
"Execution stands or falls if you perform a Validation Assessment in 20 stores at the same time. We are very positive about how Bamboo Brands has approached this."
Vinay Dharampal, Royal Smilde
"Working with the entire Bamboo Brands team is very pleasant and they are very flexible. The results were very surprising and positive to follow up internally."
Want to receive more inspiration?
Sign up for our monthly update!
Fill in to subscribe: