Validation Assessment

Want to know if your innovation is ready for launch? You will know for sure after a Validation Assessment. This is a quantitative research method where we place the innovation in the relevant shelf for several weeks. Discover how we bring you the facts!

Expertise in FMCG

30+ years of industry experience
From prototype to logistics
360+ supermarkets in Europe
A Validation Assessment usually takes 7 weeks. Together we discuss the hypotheses, the planning, location on the shelf and conditions of the test design. After this, we start selecting the test stores/outlets. In week 1, we place the products on the right shelf location.
We unburden you completely during the entire process, from store management to logistics and eventual points of sale materials. Bamboo Brands has a network of over 360 outlets throughout Europe. We also have our own logistics centre. Every week, we supply the outlets and collect relevant data. We guarantee you a succesful outcome.
During the project, you will receive weekly updates on the rotation numbers with regards to the competition. Our Research Expert keeps an ear to the ground and will help clarify the statistics.
After the test weeks, we analyse the data and correct possible outliers when taking external factors into account. If relevant, we compare the data to IRI-data. After this, we validate the hypotheses.
During the final presentation we present you the facts: is your product shelf worthy yes or no. We also clarify the analyses and give you eventual advice for optimilisation. Afterwards, you will receive the report and the total dashboard with sufficient insights to support commercial decision making.

Combine this with qualitative research insights

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Curious about the possibilities? Schedule an appointment.


Validation Assessment
Validation Assessment
Validation Assessment
Validation Assessment
Validation Assessment
Validation Assessment

Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores


Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Vincent van Meurs, Cloetta
"Execution stands or falls if you perform a Validation Assessment in 20 stores at the same time. We are very positive about how Bamboo Brands has approached this."

Vinay Dharampal, Royal Smilde
"Working with the entire Bamboo Brands team is very pleasant and they are very flexible. The results were very surprising and positive to follow up internally."

Simone Pieters, The Kraft Heinz Company
"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

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