consument-voorbeeld

Validation Assessment

In-store qualitative research

Want to know if your innovation is ready for launch? You will know for sure after a Validation Assessment. This is a quantitative research method where we place the innovation in the relevant shelf for several weeks. Discover how we bring you the facts!

Expertise in FMCG

30+ years of industry experience

Care from A to Z

From prototype to logistics

Large retail network

360+ supermarkets in Europe

Our approach to quantitative research:

Preparation

A Validation Assessment usually takes 7 weeks. Together we discuss the hypotheses, the planning, location on the shelf and conditions of the test design. After this, we start selecting the test stores/outlets. In week 1, we place the products on the right shelf location.

Field research and data collection

We unburden you completely during the entire process, from store management to logistics and eventual points of sale materials. Bamboo Brands has a network of over 360 outlets throughout Europe. We also have our own logistics centre. Every week, we supply the outlets and collect relevant data. We guarantee you a succesful outcome.

Real-time dashboard

During the project, you will receive weekly updates on the rotation numbers with regards to the competition. Our Research Expert keeps an ear to the ground and will help clarify the statistics.


Analysis and validation

After the test weeks, we analyse the data and correct possible outliers when taking external factors into account. If relevant, we compare the data to IRI-data. After this, we validate the hypotheses.

Report and advice

During the final presentation we present you the facts: is your product shelf worthy yes or no. We also clarify the analyses and give you eventual advice for optimilisation. Afterwards, you will receive the report and the total dashboard with sufficient insights to support commercial decision making.

Combine this with qualitative research insights

Go for Full Concept Assessment

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Curious about the possibilities? Schedule an appointment.


Which aspects do you want to investigate?

Category

Validation Assessment

Portfolio

Validation Assessment

Price

Validation Assessment

Shelf

Validation Assessment

Design

Validation Assessment

Concept

Validation Assessment

360+ outlets in Europe

Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Which aspects do you want to research?

Category

Portfolio


360+ outlets in Europe

Do you want quantitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Testimonials

Mark de Vos, Van Delft Bakery (1)

Mark de Vos, Van Delft Chocolates & Bakery

"We got useful insights into the pricing and base rotation of our innovations.

What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.

Best of all, one of our innovations will soon appear on the shelf!"

Vincent van Meurs, Cloetta
"Execution stands or falls if you perform a Validation Assessment in 20 stores at the same time. We are very positive about how Bamboo Brands has approached this."

Vinay Dharampal, Royal Smilde
"Working with the entire Bamboo Brands team is very pleasant and they are very flexible. The results were very surprising and positive to follow up internally."

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