Reduce uncertainty
During the Discovery Assessment, our trained researchers talk to shoppers at the test locations. With the coordinated interview guide as a guideline. The researchers report the answers live, so that the Research Expert can monitor and adjust. During the fieldwork days you will receive updates on the progress and initial insights.
The In-home Assessment is an extension of the Discovery Assessment. Our market researchers conduct telephone interviews with respondents who have tested a product instance. The result: in-depth insights into, among other things, taste, texture, time of use and willingness to purchase.
Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
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