Friofood gains valuable insights thanks to Discovery Assessment

Friofood gains valuable insights thanks to Discovery Assessment

Friofood markets and distributes fresh-frozen food concepts in Europe. The company asked us to discover the potential of various product innovations through a Discovery Assessment. To this end, we talked to consumers on the shop floor, at the frozen food section.

Dominique van Bree is Product & Brand Manager at Friofood and looks back on a pleasant collaboration: “Bamboo Brands has helped us with an in-store Discovery Assessment to test a new retail concept. We had very pleasant cooperation with the Bamboo Brands team. Thanks to their knowledge and skills, they put our research questions into a clear research plan and conducted thorough research. We are very satisfied with the research results. Also, we are happy with the communication and the amount of flexibility. Bamboo Brands set up and executed everything we asked for in a very short period of time. Excellent!”

Would you like to know more?

More testimonials can be found here. The results of this research belong to our client. Do you want to know more about how we do empirical (real life) testing? Or would you like a fresh look at an innovation issue in your organization. Please contact Managing Director Theo Toering at Or read more about Discovery Assessments & Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.