Packaging research for Kraft Heinz Italy

The Kraft Heinz Company wanted a drastic change for one of their innovations. We performed a Design Discovery Assessment for this. According to Francesco Meschieri, Marketing Manager Italy at Kraft Heinz, this research provided everything the team needed. Read his experiences.

Francesco Meschieri comments: "Bamboo Brands conducted a Design Discovery Assessment for Kraft Heinz Italy. We are very pleased with the results and the collaboration.

"Bamboo Brands has executed a Design Discovery Assessment for Kraft Heinz Italy. We are very happy with the results and the collaboration. One of the things that I valued most about the collaboration with Bamboo Brands was the willingness to understand our needs and the willingness to define a customized approach to our case. Throughout the process there was no judgement, no pushing, but only working till the right approach was found. The team at Bamboo Brands was transparant, flexible and execution driven which helped us to meet the internal requirements and deadlines at Kraft Heinz.

When the results were presented Bamboo Brands was able to help us to focus on the things that mattered most. Overall, our experience with Bamboo Brands was very positive and it helped us a lot to get rid of some doubts that we had. When you change so drastically, this type of research can give you the confidence that you need!" 

Would you like to know more?

More testimonials can be found here. The results of this research belong to our client. Do you want to know more about how we do empirical (real life) testing? Or would you like a fresh look at an innovation issue in your organization. Please contact Managing Director Theo Toering at Or read more about Discovery Assessments & Validation Assessments

About the author
Founder & Managing Director Bamboo Brands B.V.