International Validation Assessment for Hero baby food

International Validation Assessment for Hero baby food

Hero wanted to discover the potential of a new baby food concept in both the Netherlands and Belgium. Bamboo Brands conducted therefore an in-store Validation Assessment in both countries. Esmee Roovers, Junior Brand Manager at Hero, shares her experience.  

For this Validation Assessment, we placed the full product range on the shelves of supermarkets in the Netherlands and Belgium for a few weeks. In this way, we have collected enough data points to make statements about the shelf-worthiness of the concept, also in relation to competing products in the same category.

Esmee Roovers looks back on successful cooperation: “Bamboo Brands switched rapidly so that the Validation Assessment could be carried out quickly. Also, the team kept us up to date during the test and the weekly updates were insightful. The dashboard they made available was clear and if we had additional questions about the data, they proactively addressed this. I look back on pleasant cooperation!”

More information

The results of this in-store Validation Assessment belong to our client. Do you want more information about our empirical testing methods? Do you want a fresh look at the innovation challenges in your company? Please contact Theo Toering, Managing Director at Bamboo Brands at You can read more about Discovery Assessments, Validation Assessments, and our Full Concept Assessment on our website.

About the author
Founder & Managing Director Bamboo Brands B.V.