Interested in discovering how consumers experience the taste of your product? A taste Assessment provides insights, including comparisons with competing items. Additionally, you will receive tailored advice with actionable improvement points.
In-store Taste Assessment
Discover how consumers experience the taste of your product
What is an In-store Taste Assessment?
An In-Store Taste Assessment is a qualitative taste research conducted for both new and existing concepts.
What sets this method apart is its real-life testing environment. Our researchers approach consumers on the store floor, in the vicinity of the shelf (at least 7 meters distance).
This realistic setup ensures unbiased reactions and reliable insights.
Benefits:
Benefits:
What are the outcomes?
What are the outcomes?
You'll gain a clear understanding of the extent to which your product's taste resonates with your target audience.
After this research, you will have a better idea of what steps to take to enhance your product's taste experience wherever possible.
You will also gain insights into consumer preferences regarding competing brands and/or private label products.
Possible research questions:
Possible research questions:
Our approach:
1. Setup & methodology
Based on your preferences and research questions, we create a customized research plan with a comprehensive timeline. This research typically takes about 2 weeks.
2. Outlet selection
The research takes place on the store floor. Bamboo Brands boasts its network of over 360 outlets across Europe. We also manage logistics for you (including refrigeration).
3. Fieldwork and monitoring
An In-Store Taste Assessment is a qualitative research involving a guaranteed minimum of 60 respondents. The research design is always exclusive, allowing consumers to sample only one flavor variant for the purest insights.
4. Analysis & reporting
After collecting sufficient qualitative insights, our Research Expert dives into analysis. The outcome: understanding of your concept(s)' taste experience and actionable optimization points.
5. Validation & advice
During a presentation, we provide context to the results. Furthermore, you will receive recommendations to optimize your concept. Our team comprehends your challenges and assists in planning next steps.
Enhance your research:
Post Launch Evaluator
This qualitative research uncovers improvement opportunities for existing concepts.
Discovery Assessment
A Discovery Assessment offers profound insights into shopper behavior, attitudes, and motives regarding your concept.
360+ outlets in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
360+ outlets in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
Testimonials
Vincent van Meurs Cloetta
"Execution stands or falls if you perform a Validation Assessment in 20 stores at the same time. We are very positive about how Bamboo Brands has approached this."
Yicheng Li Tetra Pak
“This research has provided us with insights into the buying intentions of consumers in terms of the package innovation in particular and the product concept in general. We also discovered that the results per retailer varied, which was surprising to us. These insights have helped us to strengthen our business case toward customers.”
Simone Pieters The Kraft Heinz Company
"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."