Interested in discovering how consumers experience the taste of your product? A taste Assessment provides insights, including comparisons with competing items. Additionally, you will receive tailored advice with actionable improvement points.
In-store Taste Assessment
Discover how consumers experience the taste of your product
What is an In-store Taste Assessment?
An In-Store Taste Assessment is a qualitative taste research conducted for both new and existing concepts.
What sets this method apart is its real-life testing environment. Our researchers approach consumers on the store floor, in the vicinity of the shelf (at least 7 meters distance).
This realistic setup ensures unbiased reactions and reliable insights.
Benefits:
Benefits:
What are the outcomes?
What are the outcomes?
You'll gain a clear understanding of the extent to which your product's taste resonates with your target audience.
After this research, you will have a better idea of what steps to take to enhance your product's taste experience wherever possible.
You will also gain insights into consumer preferences regarding competing brands and/or private label products.
Possible research questions:
Possible research questions:
Our approach:
1. Setup & methodology
Based on your preferences and research questions, we create a customized research plan with a comprehensive timeline. This research typically takes about 2 weeks.
2. Outlet selection
The research takes place on the store floor. Bamboo Brands boasts its network of over 360 outlets across Europe. We also manage logistics for you (including refrigeration).
3. Fieldwork and monitoring
An In-Store Taste Assessment is a qualitative research involving a guaranteed minimum of 60 respondents. The research design is always exclusive, allowing consumers to sample only one flavor variant for the purest insights.
4. Analysis & reporting
After collecting sufficient qualitative insights, our Research Expert dives into analysis. The outcome: understanding of your concept(s)' taste experience and actionable optimization points.
5. Validation & advice
During a presentation, we provide context to the results. Furthermore, you will receive recommendations to optimize your concept. Our team comprehends your challenges and assists in planning next steps.
Enhance your research:
Post Launch Evaluator
This qualitative research uncovers improvement opportunities for existing concepts.
Discovery Assessment
A Discovery Assessment offers profound insights into shopper behavior, attitudes, and motives regarding your concept.
360+ retailers in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
360+ retailers in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Testimonials
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Mark de Vos
Van Delft Chocolates & Bakery I The Netherlands
''We got useful insights into the pricing and base rotation of our innovations.
What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.
Best of all, one of our innovations will soon appear on the shelf!''