in-home-assessment

In-Home User Assessment 

Get useful insights about the consumer experience

Always wanted to know how consumers experience your product? Want to know if your concept meets consumers' expectations? With our unique in-home user test method, you get the most relevant insights.
Bamboo Brands market research

Why choose for an in-home user test?

Is your product almost ready to launch? Or do you want to discover points of improvement for an existing product? The In-Home User Assessment will provide insights into:

  • The moment of use after purchase
  • The ease of use of the concept
  • The method of use and/or preparation method
  • Sensory aspects such as odor, taste, texture
  • The purchase intention after consumption


Expertise in FMCG

30+ years of industry experience
From prototype to logistics
360+ supermarkets in Europe

What's so special about our method?

Unique to the In-Home User Assessment is that it starts on the store floor. There we recruit respondents based on their shopper behavior in a certain category. This way you get the most relevant selection of respondents possible that matches your target group.

Together we define the desired target audience, key demand points and requirements for store selection. Our team is flexible to accommodate your timelines.
For this in-home user test, we take care of everything from store management to logistics. Bamboo Brands has a network of 360+ outlets throughout Europe and we have our own logistics center (frozen/chilled/ambient). If required, we can also take charge of the creation of printed materials and prototypes.
We recruit respondents on the shop floor, based on their shopper behavior in your desired category. This is to ensure that you get the most relevant selection of respondents possible. If the in-home user test is part of broader qualitative research, we will first question consumers about their expectations of the product.
Our Research Expert will analyze the data once sufficient qualitative insights are collected. As a result, you receive factual insights about the user experience, including to what extent the concept meets the consumers' expectations.
In a final presentation, we interpret the results of the in-home user test, supported by photos and quotes from respondents. You will also receive advice on how to optimize your concept. As a result, you know the potential of your concept and will have sufficient insights to improve the commercial decision-making process.

How to combine this assessment?

Discovery Assessment

If you wish for deeper insights into the potential of your concept, you can combine an in-home user test with a Discovery Assessment. This is a broader qualitative research.

Want to map the entire Shopper Journey? Combine qualitative and quantitative research in a Full Concept Assessment.



Want to know more? Schedule a meeting with us!


Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Vincent van Meurs, Cloetta
"Execution stands or falls if you perform a Validation Assessment in 20 stores at the same time. We are very positive about how Bamboo Brands has approached this."

Vinay Dharampal, Royal Smilde
"Working with the entire Bamboo Brands team is very pleasant and they are very flexible. The results were very surprising and positive to follow up internally."

Simone Pieters, The Kraft Heinz Company
"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."