Always wanted to know how consumers experience your product? Want to know if your concept meets consumers' expectations? With our unique in-home user test method, you get the most relevant insights.
In-Home User Assessment
Get useful insights about the consumer experience
Why choose for an in-home user test?
Is your product almost ready to launch? Or do you want to discover points of improvement for an existing product? The In-Home User Assessment will provide insights into:
Expertise in FMCG
30+ years of industry experience
Care from A to Z
From prototype to logistics
Large retail network
360+ supermarkets in Europe
What's so special about our method?
What's so special about our method?
Unique to the In-Home User Assessment is that it starts on the store floor. There we recruit respondents based on their shopper behavior in a certain category. This way you get the most relevant selection of respondents possible that matches your target group.
Our approach:
1. Setup & methodology
Together we define the desired target audience, key demand points and requirements for store selection. Our team is flexible to accommodate your timelines.
2. Project management
For this in-home user test, we take care of everything from store management to logistics. Bamboo Brands has a network of 360+ outlets throughout Europe and we have our own logistics center (frozen/chilled/ambient). If required, we can also take charge of the creation of printed materials and prototypes.
3. Selection of respondents
We recruit respondents on the shop floor, based on their shopper behavior in your desired category. This is to ensure that you get the most relevant selection of respondents possible. If the in-home user test is part of broader qualitative research, we will first question consumers about their expectations of the product.
4. Analysis and reporting
Respondents receive a product sample to take home for testing. They choose a time to use and assess the product. This way we guarantee a realistic test environment. After the moment of use, we conduct a telephone interview to test the experience. Finally, respondents share a QR code with a photo of the real-life moment of use.
5. Analysis and reporting
Our Research Expert will analyze the data once sufficient qualitative insights are collected. As a result, you receive factual insights about the user experience, including to what extent the concept meets the consumers' expectations.
6. Validation and advice
In a final presentation, we interpret the results of the in-home user test, supported by photos and quotes from respondents. You will also receive advice on how to optimize your concept. As a result, you know the potential of your concept and will have sufficient insights to improve the commercial decision-making process.
How to combine this assessment?
Discovery Assessment
If you wish for deeper insights into the potential of your concept, you can combine an in-home user test with a Discovery Assessment. This is a broader qualitative research.
Full Concept Assessment
Want to map the entire Shopper Journey? Combine qualitative and quantitative research in a Full Concept Assessment.
360+ retailers in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
360+ retailers in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Testimonials
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Anna Larsson
Tetra Pak | Norway
"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."