Is your innovation already on the shelf but not meeting expectations? Think of conducting a Post Launch Evaluator! After conducting this research, you will understand the necessary actions to optimize your concept in a timely manner.
Post Launch Evaluator
Improve the performance of recently introduced innovations
What is a Post Launch Evaluator?
A Post Launch Evaluator is a type of market research used to identify areas for improvement for existing concepts.
The research always takes place in a real-life testing environment, namely on the shop floor or at the consumer's home.
Based on your specific issue, we create a customized research plan. This can be both qualitative and quantitative in nature.
Consumer behavior insights
To provide compelling reasoning for retailers.
Quick results
Our team is flexible and follows your schedule.
Real-life testing environment
On the shop floor and/or in-home
Here are some possibilities:
Here are some possibilities:
What are the benefits?
What are the benefits?
You will quickly gain insight into the causes of disappointing rotation figures and receive concrete action points to optimize your concept. After this research, you will understand the necessary actions to optimize your concept in a timely manner. This could involve changes in design, price, shelf or category placement, or product flavor.
Our approach:
1. Setup & methodology
If your concept is not performing as expected, it is important to take action quickly. Our team is flexible and adapts to your schedule. Based on your needs and research questions, we create a customized research plan with a well-defined schedule. This research typically takes from 2 weeks or longer.
2. Outlet selection
A Post Launch Evaluator takes place on the shop floor. Bamboo Brands has its own network of over 360 outlets throughout Europe. Therefore, this type of research is feasible in any European country and with any retail format.
3. Fieldwork and monitoring
A Post Launch Evaluator can be both qualitative and quantitative in nature. Choose from a Discovery Assessment (qualitative), an In-Home User Assessment (qualitative), or a Validation Assessment (quantitative). Of course, you can combine multiple methods in one research project.
4. Analysis and reporting
After collecting sufficient qualitative and/or quantitative insights, the Research Expert starts the analysis. The result: understanding the causes of disappointing rotations and receiving concrete action points to optimize your concept in a timely manner.
5. Validation & advice
During a presentation, we provide an interpretation of the results. Additionally, you will receive advisory points to optimize your concept. We understand the challenges you face and will assist you in taking quick next steps.
360+ retailers in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
360+ retailers in Europe
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Testimonials
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Mark de Vos
Van Delft Chocolates & Bakery I The Netherlands
''We got useful insights into the pricing and base rotation of our innovations.
What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.
Best of all, one of our innovations will soon appear on the shelf!''