Chantal Risseeuw-Boer Bamboo Brands

Post Launch Evaluator

Improve the performance of recently introduced innovations

Is your innovation already on the shelf but not meeting expectations? Think of conducting a Post Launch Evaluator! After conducting this research, you will understand the necessary actions to optimize your concept in a timely manner.
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What is a Post Launch Evaluator?

A Post Launch Evaluator is a type of market research used to identify areas for improvement for existing concepts.

The research always takes place in a real-life testing environment, namely on the shop floor or at the consumer's home.

Based on your specific issue, we create a customized research plan. This can be both qualitative and quantitative in nature.

Consumer behavior insights

To provide compelling reasoning for retailers.

Quick results

Our team is flexible and follows your schedule.

Real-life testing environment

On the shop floor and/or in-home

interview consumers

Here are some possibilities:

  • Discover the associations consumers have with your product.
  • Test if your product performs better on a different shelf.
  • Present an adapted design to consumers.
  • Test if your product performs better at a different price.
  • Have consumers test your product at home and measure the user experience.
  • Test at which price point consumers switch to your product or the competitors.

What are the benefits?

You will quickly gain insight into the causes of disappointing rotation figures and receive concrete action points to optimize your concept. After this research, you will understand the necessary actions to optimize your concept in a timely manner. This could involve changes in design, price, shelf or category placement, or product flavor.

Want to know more?
Make an appointment

Our approach:

1. Setup & methodology

If your concept is not performing as expected, it is important to take action quickly. Our team is flexible and adapts to your schedule. Based on your needs and research questions, we create a customized research plan with a well-defined schedule. This research typically takes from 2 weeks or longer.

2. Outlet selection

A Post Launch Evaluator takes place on the shop floor. Bamboo Brands has its own network of over 360 outlets throughout Europe. Therefore, this type of research is feasible in any European country and with any retail format.
Field research and monitoring

3. Fieldwork and monitoring

A Post Launch Evaluator can be both qualitative and quantitative in nature. Choose from a Discovery Assessment (qualitative), an In-Home User Assessment (qualitative), or a Validation Assessment (quantitative). Of course, you can combine multiple methods in one research project.

4. Analysis and reporting

After collecting sufficient qualitative and/or quantitative insights, the Research Expert starts the analysis. The result: understanding the causes of disappointing rotations and receiving concrete action points to optimize your concept in a timely manner.

5. Validation & advice

During a presentation, we provide an interpretation of the results. Additionally, you will receive advisory points to optimize your concept. We understand the challenges you face and will assist you in taking quick next steps.


Want to know more? Schedule a meeting with us!


360+ outlets in Europe

Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

360+ outlets in Europe

Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:

  • Supermarkets
  • Gas stations
  • Leisure locations
  • High-end bars
  • Catering locations
  • Drugstores

Testimonials

Vincent van Meurs Cloetta
"Execution stands or falls if you perform a Validation Assessment in 20 stores at the same time. We are very positive about how Bamboo Brands has approached this."
yicheng-li-tetra-pak

Yicheng Li Tetra Pak 
“This research has provided us with insights into the buying intentions of consumers in terms of the package innovation in particular and the product concept in general. We also discovered that the results per retailer varied, which was surprising to us. These insights have helped us to strengthen our business case toward customers.”

Simone Pieters The Kraft Heinz Company
"Bamboo Brands carried out a Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."