A Post Launch Evaluator is a type of market research used to identify areas for improvement for existing concepts.
The research always takes place in a real-life testing environment, namely on the shop floor or at the consumer's home.
Based on your specific issue, we create a customized research plan. This can be both qualitative and quantitative in nature.
Consumer behavior insights
To provide compelling reasoning for retailers.
Our team is flexible and follows your schedule.
On the shop floor and/or in-home
Here are some possibilities:
What are the benefits?
You will quickly gain insight into the causes of disappointing rotation figures and receive concrete action points to optimize your concept. After this research, you will understand the necessary actions to optimize your concept in a timely manner. This could involve changes in design, price, shelf or category placement, or product flavor.
If your concept is not performing as expected, it is important to take action quickly. Our team is flexible and adapts to your schedule. Based on your needs and research questions, we create a customized research plan with a well-defined schedule. This research typically takes from 2 weeks or longer.
A Post Launch Evaluator can be both qualitative and quantitative in nature. Choose from a Discovery Assessment (qualitative), an In-Home User Assessment (qualitative), or a Validation Assessment (quantitative). Of course, you can combine multiple methods in one research project.
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as:
Do you want an in-home user test carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired outlet, such as: