Surprising research results for Royal Smilde Bakery

Surprising research results for Royal Smilde Bakery

We conducted an in-store Validation Assessment for Royal Smilde Bakery. Vinay Dharampal (Innovator at Royal Smilde Bakery) looks back on successful cooperation. Read Vinay's testimonial to discover more about this qualitative research project.

Vinay Dharampal: “Bamboo Brands has conducted an in-store Discovery Assessment to test two concepts in two different categories. We have enjoyed working with Bamboo Brands. The team mastered this project quickly and decisively. Also, they show flexibility when plans changed and when we overlooked something. Although we didn’t make an agreement about the N, the researchers continued interviewing till the end. This resulted in a gigantic population! And above all, the results were quite surprising and very helpful for an internal follow-up.”

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Read more testimonials here. The results of the in-store assessments belong to our clients. Do you want to learn more about our empirical test methods? Do you want to discuss an innovation issue in your organization? Please contact Theo Toering at Read more about Discovery Assessments & Validation Assessments.

About the author
Founder & Managing Director Bamboo Brands B.V.