Audrey Jackson-Pownall – Marketing Manager Friesland Campina

“We appointed Bamboo brands to design and manage an instore test for our French business. The objectives of this test were to validate the potential of our new concept/new brand in ‘real life’, place in store, place on shelf, price points and concept positioning. Bamboo Brands did a great job in managing a complex project, were very flexible & did adapt to many changes & challenges that came our way and we could successfully run the test & get many valuable learnings. I can also praise their commitment, positive mindset & problem solving capabilities; It felt like we were one team during that time. The instore test results proved to be a key asset to sell our story to the retailer and get listings afterwards.”

Carine van der Staaij – Marketing & Innovation Manager Friesland Campina

“Bamboo Brands helped us with the qualitative testing of some of our product innovations. This has brought us many new insights into packaging, product and shelf space. We are currently processing these points in order to be able to start a quantitative study soon; where we hope to be able to build a good business case with the results.

We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive. You can see that the team is on top of it, and that gives us peace of mind.  ”

Kristel Peters – Brand Manager Stegeman     

“In order to optimize our current product packaging and to better match the needs of the customer, Bamboo Brands carried out a packaging study for us. We are satisfied with the insights from the research and appreciated the short lines of communication and the pleasant contact during the collaboration. They did what we agreed and even that little bit more. ”

Richard Duplock – International Marketing & Innovation Manager Friesland Campina

“We appointed Bamboo Brands to assess an opportunity for CHOCOMEL in one of our retail partners. The team at Bamboo took the project from concept stage, managed extensive in-store testing and delivered the project evaluation and recommendations. The approach used by Bamboo Brands allowed us to test and validate using real-life live data – instead of a more theoretical claimed shopper study. Bamboo Brands was able to overcome significant challenges posed by COVID-19 and safeguarded the continuity of the project – testament to their retailer relationships. Thanks to the efforts by Bamboo Brands, we are able to use the real-life test data and now move into implementation and scale-up.”