A Discovery Assessment tests whether a concept / product is in the right direction. By means of interviews on the shop floor and at the relevant shelf, we can properly interpret consumer behavior and translate it into concrete areas for improvement.
Hypotheses that are drawn up for the assessment are also tested. There is a time frame of about 4 weeks from the start to the final presentation of the project. Depending on the number of hypotheses and the number of stores. Faster is of course possible on request.
Bamboo Brands is an expert in in-store market assessments in Europe. In the Netherlands alone, we have more than 150 supermarkets where we can perform tests. In addition, we have good coverage in many European countries and we are still expanding.
We can offer 6 different Discovery Assessments: