A Category Discovery Assessment gives you qualitative insights for your category vision. This way, you can bring your shopper decision tree into the picture and discover which category fits your innovation the best.
A Category Discovery Assessment answers questions such as:
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
A Category Validation Assessment: solidify your business case with quantitative data
A Concept Discovery Assessment: for a deep dive into your concept
Simone Pieters The Kraft Heinz Company | Italy
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