Category Discovery Assessment  

Make your category grow!

A Category Discovery Assessment gives you qualitative insights for your category vision. This way, you can bring your shopper decision tree into the picture and discover which category fits your innovation the best. 

How does it work?

A Category Discovery Assessment is a qualitative research in which our market researchers enter into dialogue with consumers. These rich, in-depth insights help you answer category questions and optimize your new innovation if desired. This reduces uncertainty and risk during the innovation process and provides solid arguments for your business case.
consumer tasting products as part of an in-store taste research

What is your category question?

A Category Discovery Assessment answers questions such as:

  • What does the choice making process look like for different types of shoppers
  • What are category differences between different retail outlets for example Albert Heijn and Jumbo?
  • Which category fits my product innovation best?

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Category Validation Assessment

A Category Validation Assessment: solidify your business case with quantitative data

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept


unilever testimonial

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."


Anna Larsson

Tetra Pak | Norway

"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."


Thari Hesselink

Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."

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