Category Discovery Assessment  

Make your category grow!

A Category Discovery Assessment gives you qualitative insights for your category vision. This way, you can bring your shopper decision tree into the picture and discover which category fits your innovation the best. 

How does it work?

A Category Discovery Assessment is a qualitative research in which our market researchers enter into dialogue with consumers. These rich, in-depth insights help you answer category questions and optimize your new innovation if desired. This reduces uncertainty and risk during the innovation process and provides solid arguments for your business case.

What is your category question?

A Category Discovery Assessment answers questions such as:

  • What does the choice making process look like for different types of shoppers
  • What are category differences between different retail outlets for example Albert Heijn and Jumbo?
  • Which category fits my product innovation best?

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Category Validation Assessment

A Category Validation Assessment: solidify your business case with quantitative data

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept


Simone Pieters The Kraft Heinz Company | Italy

"Bamboo Brands carried out an in-store Design Discovery Assessment for us in Italy for a new packaging. We look back on a pleasant collaboration."

Vinay Dharampal Royal Smilde l The Netherlands
“Bamboo Brands conducted an in-store Discovery Assessment to test two concepts in two different categories. The results were quite surprising and very helpful for an internal follow-up.”

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