Concept Discovery Assessment  

Want to receive qualitative consumer insights into your new concept? Are you looking to improve your innovation process? With a Concept Discovery Assessment, you can discover at an early stage what the potential is of your new concept.


Want to receive qualitative consumer insights into your new concept? Are you looking to improve your innovation process? With a Concept Discovery Assessment, you can make early discoveries about the potential of your new concept.


  • Research carried out by experienced market researchers  

  • Excellent execution guaranteed, also internationally 

  • Clear reports and visualizations  

  • Additional advice for your concept vision

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

A Design Validation Assessment: test the effect of a new design


A Concept Validation Assessment: test your concept on its shelf worthiness

Marius Tan The Kraft Heinz Company | The Netherlands
“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."

Vinay Dharampal Royal Smilde l The Netherlands
“Bamboo Brands conducted an in-store Discovery Assessment to test two concepts in two different categories. The results were quite surprising and very helpful for an internal follow-up.”

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