Want to receive qualitative consumer insights into your new concept? Are you looking to improve your innovation process? With a Concept Discovery Assessment, you can discover at an early stage what the potential is of your new concept.
Concept Discovery Assessment
Test your concept's potential
How does it work?
Want to receive qualitative consumer insights into your new concept? Are you looking to improve your innovation process? With a Concept Discovery Assessment, you can make early discoveries about the potential of your new concept.
Advantages Concept Discovery Assessment
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
Combine this research with:
Design Validation Assessment
A Design Validation Assessment: test the effect of a new design
Concept Validation Assessment
A Concept Validation Assessment: test your concept on its shelf worthiness
Testimonials
Marius Tan The Kraft Heinz Company | The Netherlands
“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."
Vinay Dharampal Royal Smilde l The Netherlands
“Bamboo Brands conducted an in-store Discovery Assessment to test two concepts in two different categories. The results were quite surprising and very helpful for an internal follow-up.”
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