Bamboo Brands has developed a digital research tool for finding the best price. This method of research can be carried out in several supermarkets simultaneously. We possess a large network of retailers (all formulas) in Europe.
Price research usually takes 3 to 4 weeks, from store selection until the analysis and final presentation
1. Consumers are observed and selected based on consumer behavior in a category
2. Participants are shown a screen with several products
3. These products contain the test product and the most relevant competitors, including their prices.
4. Step by step, the price of the test product is increased automatically.
5. During each step, the consumer chooses which products he or she would purchase.
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
A Concept Discovery Assessment: for a deep dive into your concept
A Category Discovery Assessment gives you in-depth consumer insights on a categoric level
Dominique van Bree Frio Food | The Netherlands
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