A Price Discovery Assessment helps you find your optimal price point using qualitative interviews with consumers. This price research always takes place in supermarkets in order to give you the highest amount of empirical insights. Discover more about this unique method of executing price research.
Price Discovery Assessment
Reliable price research
How does it work?
Bamboo Brands has developed a digital research tool for finding the best price. This method of research can be carried out in several supermarkets simultaneously. We possess a large network of retailers (all formulas) in Europe.
Our process
Price research usually takes 3 to 4 weeks, from store selection until the analysis and final presentation
1. Consumers are observed and selected based on consumer behavior in a category
2. Participants are shown a screen with several products
3. These products contain the test product and the most relevant competitors, including their prices.
4. Step by step, the price of the test product is increased automatically.
5. During each step, the consumer chooses which products he or she would purchase.
Advantages Price Discovery Assessment
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
Combine this research with:
Price Validation Assessment
A Price Validation Assessment: measures the effect of a price change on the rotation numbers
Concept Discovery Assessment
A Concept Discovery Assessment: for a deep dive into your concept
Category Discovery Assessment
A Category Discovery Assessment gives you in-depth consumer insights on a categoric level
Testimonials
Carine van der Staaij FrieslandCampina l Germany
''We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive. You can see that the team is on top of it, and that gives us peace of mind. ”
Dominique van Bree Frio Food | The Netherlands
''Thanks to their knowledge and skills, they put our research questions into a clear research plan and conducted thorough research. We are very satisfied with the research results. Also, we are happy with the communication and the amount of flexibility. Bamboo Brands set up and executed everything we asked for in a very short period of time. Excellent!”
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