What effect does a new design have on consumers? Test this with a Design Discovery Assessment! Using this method, we interview consumers belonging to your target group and category. Discover how this works.
Design Discovery Assessment
The best design for your product
How does it work?
A Design Discovery Assessment is a good method to get answers about questions such as:
A Design Discovery Assessment always takes place in the supermarket, in a category of your product. We make us of visual aids, such as softboards or prototypes. This results in empirical insights that help you make the best choices regarding your design.
Advantages Design Discovery Assessment
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
Combine this research with:
Concept Discovery Assessment
A Concept Discovery Assessment: for a deep dive into your concept
Price Discovery Assessment
Price Discovery Assessment: wat is de beste prijs voor jouw product?
Testimonials
Huub Klijs Cloetta l The Netherlands
''Bamboo Brands was able to conduct an in-store Design Discovery Assessment within a few days to test a new packaging design among the category users.''
Fransesco Meshieri The Kraft Heinz Company | Italy
"Bamboo Brands has executed a Design Discovery Assessment for Kraft Heinz Italy. One of the things that I valued most about the collaboration with Bamboo Brands was the willingness to understand our needs and the willingness to define a customized approach to our case.''
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