Design Discovery Assessment  

The best design for your product

What effect does a new design have on consumers? Test this with a Design Discovery Assessment! Using this method, we interview consumers belonging to your target group and category. Discover how this works.

How does it work?

A Design Discovery Assessment is a good method to get answers about questions such as: 

  • Which design is the most distinctive in the shelf? 

  • What packaging fits best with our positioning 

  • Which design has the best communicative worth 

A Design Discovery Assessment always takes place in the supermarket, in a category of your product. We make us of visual aids, such as softboards or prototypes. This results in empirical insights that help you make the best choices regarding your design.

Advantages Design Discovery Assessment

  • Trained market researchers
  • Support in the creation of visuals or prototypes
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept

Price Discovery Assessment

Price Discovery Assessment: wat is de beste prijs voor jouw product?



Yicheng Li Tetra Pak | Nederland

“The Bamboo Brands team is very knowledgeable about the retail landscape and therefore knows how to ask the right questions. This is really an advantage over other research agencies. Also, this research design allows us to test at the earliest stage possible, in terms of the product, category and the package.”

Fransesco Meshieri The Kraft Heinz Company | Italy

"Bamboo Brands has executed a Design Discovery Assessment for Kraft Heinz Italy. One of the things that I valued most about the collaboration with Bamboo Brands was the willingness to understand our needs and the willingness to define a customized approach to our case.''

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