Design Discovery Assessment  

The best design for your product

What effect does a new design have on consumers? Test this with a Design Discovery Assessment! Using this method, we interview consumers belonging to your target group and category. Discover how this works.

How does it work?

A Design Discovery Assessment is a good method to get answers about questions such as: 

  • Which design is the most distinctive in the shelf? 

  • What packaging fits best with our positioning 

  • Which design has the best communicative worth 

A Design Discovery Assessment always takes place in the supermarket, in a category of your product. We make us of visual aids, such as softboards or prototypes. This results in empirical insights that help you make the best choices regarding your design.

Advantages Design Discovery Assessment

  • Trained market researchers
  • Support in the creation of visuals or prototypes
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept

Price Discovery Assessment

Price Discovery Assessment: wat is de beste prijs voor jouw product?


unilever testimonial

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."


Anna Larsson

Tetra Pak | Norway

"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."


Thari Hesselink

Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."

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