Design Discovery Assessment  

What effect does a new design have on consumers? Test this with a Design Discovery Assessment! Using this method, we interview consumers belonging to your target group and category. Discover how this works.

A Design Discovery Assessment is a good method to get answers about questions such as: 

  • Which design is the most distinctive in the shelf? 

  • What packaging fits best with our positioning 

  • Which design has the best communicative worth 

A Design Discovery Assessment always takes place in the supermarket, in a category of your product. We make us of visual aids, such as softboards or prototypes. This results in empirical insights that help you make the best choices regarding your design.

  • Trained market researchers
  • Support in the creation of visuals or prototypes
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

A Concept Discovery Assessment: for a deep dive into your concept

Price Discovery Assessment: wat is de beste prijs voor jouw product?

Huub Klijs Cloetta l The Netherlands

''Bamboo Brands was able to conduct an in-store Design Discovery Assessment within a few days to test a new packaging design among the category users.''

Fransesco Meshieri The Kraft Heinz Company | Italy

"Bamboo Brands has executed a Design Discovery Assessment for Kraft Heinz Italy. One of the things that I valued most about the collaboration with Bamboo Brands was the willingness to understand our needs and the willingness to define a customized approach to our case.''

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