Optimise your portfolio and discover the chance of success for an adaptation using qualitative insights. A Portfolio Discovery Assessment answers questions regarding your portfolio. You will also receive additional advice for your portfolio vision.
How does it work?
During a Portfolio Discovery Assessment, our market researchers talk to your target groups in the supermarket. This way, you will receive the highest amount of empirical insights. A portfolio assessment answers the following questions:
Which portfolio assortment is preferred by my target group?
What's the potential of a modified assortment in a European country?
What are the needs of the consumer regarding my assortment?
These insights are representative and can be used to substantiate your business case and improve the decision making process regarding innovations.