Portfolio Discovery Assessment  

Elevate your portfolio to a higher level

Optimise your portfolio and discover the chance of success for an adaptation using qualitative insights. A Portfolio Discovery Assessment answers questions regarding your portfolio. You will also receive additional advice for your portfolio vision.

How does it work?

During a Portfolio Discovery Assessment, our market researchers talk to your target groups in the supermarket. This way, you will receive the highest amount of empirical insights. A portfolio assessment answers the following questions: 

  • Which portfolio assortment is preferred by my target group? 

  • What's the potential of a modified assortment in a European country? 

  • What are the needs of the consumer regarding my assortment?  

These insights are representative and can be used to substantiate your business case and improve the decision making process regarding innovations. 


What is your portfolio question?

A portfolio study provides answers to issues such as:

  • Which portfolio range does my target group prefer?
  • What is the potential of an adapted range in a European country?
  • What are the consumer needs with regard to my range?

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Category Discovery Assessment

A Category Discovery Assessmen gives you in depth shopper insights on a categoric level

Portfolio Validation Assessment

A Portfolio Validation Assessment helps you discover the potential of a modified portfolio.


unilever testimonial

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."


Anna Larsson

Tetra Pak | Norway

"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."


Thari Hesselink

Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."

Want to receive more inspiration?

Sign up for our monthly update!

Fill in to subscribe: