Shelf Discovery Assessment  

Find the best shelf position

A Shelf Discovery Assessment helps you find the best shelf position for your innovation. This research always takes place in supermarkets in order to bring you factual insights.

How does it work?

A Shelf Discovery Assessment is qualitative research in the form of in-store interviews. This research usually takes one to two weeks, from the start until the final presentation. Shelf research answers questions such as: 

  • Which shelf proposal do consumers prefer? 

  • Which shelf does the consumer expect my product to occupy (in a different EU country)? 

  • Is my innovation more suitable for the chilled section or the deli section? 


Advantages Shelf Discovery Assessment

  • Factual insights into consumer behavior 

  • Wide choice in store selection, also internationally 

  • Assistance with creating prototypes and visuals 

  • Clear reports and visuals 

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept

Price Discovery Assessment

A Price Discovery Assessment finds the best price for your innovation

Category Discovery Assessment

A Category Discovery Assessment gives you in-depth consumer insights on a categoric level


unilever testimonial

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."


Anna Larsson

Tetra Pak | Norway

"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."


Thari Hesselink

Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."

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