Shelf Discovery Assessment  

Find the best shelf position

A Shelf Discovery Assessment helps you find the best shelf position for your innovation. This research always takes place in supermarkets in order to bring you factual insights.

How does it work?

A Shelf Discovery Assessment is qualitative research in the form of in-store interviews. This research usually takes one to two weeks, from the start until the final presentation. Shelf research answers questions such as: 

  • Which shelf proposal do consumers prefer? 

  • Which shelf does the consumer expect my product to occupy (in a different EU country)? 

  • Is my innovation more suitable for the chilled section or the deli section? 

Advantages Shelf Discovery Assessment

  • Factual insights into consumer behavior 

  • Wide choice in store selection, also internationally 

  • Assistance with creating prototypes and visuals 

  • Clear reports and visuals 

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept

Price Discovery Assessment

A Price Discovery Assessment finds the best price for your innovation

Category Discovery Assessment

A Category Discovery Assessment gives you in-depth consumer insights on a categoric level


Carine van der Staaij FrieslandCampina l Germany
''We are very excited about the collaboration with Bamboo Brands; they are flexible, reliable and proactive. You can see that the team is on top of it, and that gives us peace of mind. ”

Dominique van Bree Frio Food | The Netherlands

''Thanks to their knowledge and skills, they put our research questions into a clear research plan and conducted thorough research. We are very satisfied with the research results. Also, we are happy with the communication and the amount of flexibility. Bamboo Brands set up and executed everything we asked for in a very short period of time. Excellent!”

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