In a Discovery Assessment, we provide qualitative research in the form of interviews with consumers in the supermarket. This will give you empirical insights into the behaviour, motives and attitudes of shoppers. You will also discover valuable points for improvement, for a successful end product!
Discovery Assessment
In-store qualitative research
Reduce uncertainty
Get in-depth shopper insights
Large retail network
360+ supermarkets in Europe
Fullservice solutions
From prototype to logistics
Our approach:
Preparation
During a joint kick off, we discuss the preferred target group, the most important questions and the conditions for test stores or outlets. After this, we start crafting the interview guide. A Discovery Assessment usually takes 4 weeks to carry out.
Project management
During the entire process you are completely unburdened, from store management to logistics. If desired, we can help with printwork and creating prototypes. Bamboo Brands has a network of over 360 outlets throughout Europe and possesses its own logistics centre (frozen/chilled/ambient). We guarantee you a carefree process!
Field research and monitoring
Led by an experienced Research Expert, our trained researchers talk to shoppers at the test locations. These interviews are conducted with the final interview guide as directory. The researchers report the answers live, so the Research Expert can monitor and make adjustments. During the days of field research, you will receive updates about the progress and insights.
Analysis and validation
After collecting sufficient qualitative insights, our Research Expert will start analyzing the information. We do this using qualitative analysis software, which we use to find patterns in the data. This results in factual insights that answers every main question.
Report and advice
During an interactive final presentation, we clarify the reports which are supported by quotes from respondents. You will also receive points of advice to optimalise your concept. This results in insights into the potential of your concept and factual substantiation for the commercial decisionmaking process.
Combining this with quantitative insights?
Go for Full Concept Assessment
Which aspects do you want to investigate?
Category
Discovery Assessment
Portfolio
Discovery
Assessment
Price
Discovery
Assessment
Shelf
Discovery
Assessment
Design
Discovery
Assessment
Concept
Discovery
Assessment
360+ retailers in Europe
Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Which aspects do you want to research?
Category
Portfolio
Price
Shelf
Design
Concept
360+ retailers in Europe
Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Testimonials
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Anna Larsson
Tetra Pak | Norway
"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
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