Design Validation Assessment  

Test your concept on its shelf worthiness

What is the effect of a new design on the rotation numbers? A Design Validation Assessment will give you solid and trustworthy answers. This method of quantitative research always takes place in-store, for empirical insights. 

How does it work?

During a Design Validation Assessment, we place your new design (minimum viable product) into the store shelves for an x amount of weeks. Our market researchers will retrieve the rotation numbers weekly, including the numbers of competing items. After the test, you will know if your new design is shelf worthy.

This type of research answers questions like:

  • What's the effect of the new package on sales?
  • Will consumers choose my brand if it's in a more sustainable package?
  • What happens if we optimize the communication on the packaging?
Bamboo Brands market research


  • Guarantee reliable and valid data
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Access to national industry data via IRI Netherlands
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Design Discovery Assessment

With a Design Discovery Assessment, consumers pick your best design.


Esmee Rovers

Hero | The Netherlands & Belgium

"Bamboo Brands helped us with testing a new baby nutrition concept in the Netherlands and Belgium. The dashboard they made available was clear and if we had additional questions about the data, they proactively addressed this.”

Marius Tan

The Kraft Heinz Company | The Netherlands

“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."

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