Portfolio Validation Assessment  

Test your concept on its shelf worthiness

How do you elevate your portfolio to a higher level?  A Portfolio Validation Assessment tests the shelf readiness of your concepts and will give you early insights into the potential of your innovations. You will also receive additional advice for your portfolio vision. 

How does it work?

Portfolio research answers questions such as:

  • Would it be a good idea to make my portfolio more retail-specific?
  • What would a weight adjustment mean for the business case?
  • Is my portfolio suitable for a sizing game?
  • What potential does my portfolio have in a different EU country?


  • Guarantee reliable and valid data
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Access to national industry data via IRI Netherlands
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Concept Validation Assessment

A Concept Discovery Assessment tests a specific product on its shelf readiness

Category Discovery Assessment

A Category Discovery Assessment gives you in-depth consumer insights on a categoric level


Lydia Capasso 

The Kraft Heinz Company l The Netherlands

"Bamboo Brands has supported us in testing on-shelf two concepts using an agile approach. They have truly gone above and beyond to test the product successfully."

Audrey Jackson-Pownall 

FrieslandCampina l France

''Bamboo Brands did a great job in managing a complex project, were very flexible & did adapt to many changes & challenges that came our way. We could successfully run the test & get many valuable learnings.''

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