Concept Validation Assessment  

Test your concept on its shelf worthiness

Will your new concept be successful? A Concept Validation Assessment by us will bring you the facts. We place your product on the retailers’ shelf, giving you relevant insights into actual consumer behavior. Additionally, you will receive advice for improvement. 

How does it work?

A Concept Validation Assessment answers questions such as:

  • How can I support the translation of our category vision at retailers with facts?
  • Which shelf layout performs better, 'Better for you' concepts together or by brand?
  • Should 0.0 Radler beer cans  be placed with soft drinks or beer?
  • A Shelf Battle: Consumer Decision Tree or Presentation Decision Tree?


  • Guarantee reliable and valid data
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Access to national industry data via IRI Netherlands
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Design Discovery Assessment

With a Design Discovery Assessment, consumers pick your best design.

Concept Discovery Assessment

A Concept Discovery Assessment: does your concept resonate with consumers?


Mark de Vos, Van Delft Bakery (1)

Mark de Vos

Van Delft Chocolates & Bakery | The Netherlands

''We got useful insights into the pricing and base rotation of our innovations. What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.

Best of all, one of our innovations will soon appear on the shelf!''

Marius Tan

The Kraft Heinz Company l The Netherlands
“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."

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