Concept Validation Assessment  

Will your new concept be successful? A Concept Validation Assessment by us will bring you the facts. We place your product on the retailers’ shelf, giving you relevant insights into actual consumer behavior. Additionally, you will receive advice for improvement. 

A Concept Validation Assessment answers questions such as:

  • How can I support the translation of our category vision at retailers with facts?
  • Which shelf layout performs better, 'Better for you' concepts together or by brand?
  • Should 0.0 Radler beer cans  be placed with soft drinks or beer?
  • A Shelf Battle: Consumer Decision Tree or Presentation Decision Tree?
Bamboo Brands market research
  • Guarantee reliable and valid data
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Access to national industry data via IRI Netherlands
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

With a Design Discovery Assessment, consumers pick your best design.

A Concept Discovery Assessment: does your concept resonate with consumers?

Richard Duplock FrieslandCampina l Germany

''The approach used by Bamboo Brands allowed us to test and validate using real-life live data – instead of a more theoretical claimed shopper study. Thanks to the efforts by Bamboo Brands, we are able to use the real-life test data and now move into implementation and scale-up.”

Marius Tan The Kraft Heinz Company l The Netherlands
“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."

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