Category Validation Assessment  

Go for long term growth!

Want to make substantiated choices for your category vision? Want to convince retailers with cold, hard facts? With a Category Validation Assessment, you will receive quantitative insights into your category headaches. It's the foundation for sustainable growth!

How does it work?

A Category Validation Assessment answers questions such as:

  • On which shelf would my product realize the most growth?
  • What shelf layout gives the best results?
  • How can I convince the retailer of my category vision?
  • Een shelf battle: Consumer Decision Tree vs. Presentation Decision Tree
Bamboo Brands market research


  • Guarantee reliable and valid data
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Access to national industry data via IRI Netherlands
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Category Discovery Assessment

A Category Validation Assessment: solidify your business case with quantitative data

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept



Thari Hesselink

Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
unilever testimonial

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."

Mark de Vos, Van Delft Bakery (1)

Mark de Vos

Van Delft Chocolates & Bakery I The Netherlands

''We got useful insights into the pricing and base rotation of our innovations.

What makes it even more valuable, is that we also got insight into our performance versus the competitors’ performance.

Best of all, one of our innovations will soon appear on the shelf!''

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