Category Validation Assessment  

Go for long term growth!

Want to make substantiated choices for your category vision? Want to convince retailers with cold, hard facts? With a Category Validation Assessment, you will receive quantitative insights into your category headaches. It's the foundation for sustainable growth!

How does it work?

A Category Validation Assessment answers questions such as:

  • On which shelf would my product realize the most growth?
  • What shelf layout gives the best results?
  • How can I convince the retailer of my category vision?
  • Een shelf battle: Consumer Decision Tree vs. Presentation Decision Tree


  • Guarantee reliable and valid data
  • Guarantee of excellent execution, also internationally
  • Clear reports and visualisations
  • Access to national industry data via IRI Netherlands
  • Bamboo Brands has its own logistics (ambient/chilled/frozen)

Research in different EU-countries simultaneously also possible

Bamboo Brands has its own European logistics (ambient/chilled/frozen)

Research carried out by experienced market researchers

Combine this research with: 

Category Discovery Assessment

A Category Validation Assessment: solidify your business case with quantitative data

Concept Discovery Assessment

A Concept Discovery Assessment: for a deep dive into your concept


Esmee Rovers Hero l The Netherlands & Belgium

"Bamboo Brands helped us with testing a new baby nutrition concept in the Netherlands and Belgium. The dashboard they made available was clear and if we had additional questions about the data, they proactively addressed this.”

Marius Tan The Kraft Heinz Company l The Netherlands

“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."

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