Does my FMCG concept stand out enough on the shelf?
Which packaging concept appeals most?
Do consumers pick my concept over competing products?
In a quantitative concept test, we place your new concept (minimum viable product) on the desired shelf at a number of retailers. This means that consumers can buy your concept just like any other existing product.
This methods allows us to do real-life testing. Every week we collect the rotation figures and compare this with competitors and where possible industry data. In addition, you get advice for optimization.
With a quantitative concept test, you gain insight into such things as: