A Price Discovery Assessment helps you find your optimal price point using qualitative interviews with consumers. This price research always takes place in supermarkets in order to give you the highest amount of empirical insights. Discover more about this unique method of executing price research.
Price Discovery Assessment
Reliable price research
How does it work?
Bamboo Brands has developed a digital research tool for finding the best price. This method of research can be carried out in several supermarkets simultaneously. We possess a large network of retailers (all formulas) in Europe.
Our process
Price research usually takes 3 to 4 weeks, from store selection until the analysis and final presentation
1. Consumers are observed and selected based on consumer behavior in a category
2. Participants are shown a screen with several products
3. These products contain the test product and the most relevant competitors, including their prices.
4. Step by step, the price of the test product is increased automatically.
5. During each step, the consumer chooses which products he or she would purchase.
Our working method in 5 steps:
1. Consumers are observed and selected based on purchasing behavior in a category.
2. Participants are shown a screen with a series of products.
3. The series contains the test product and its main competitors, with corresponding prices.
4. The price of the test product is then automatically increased in steps.
5. The consumer chooses at each step which product he would purchase.
What does it yield?
The results provide clear representative results with sufficient factual substantiation. This way you gain insight at which price point the consumer switches to another product. This is how you determine the optimal price point: the maximum price that the consumer is willing to pay for your product. In addition, you will receive advice and recommendations for your price vision.
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
Combine this research with:
Price Validation Assessment
A Price Validation Assessment: measures the effect of a price change on the rotation numbers
Concept Discovery Assessment
A Concept Discovery Assessment: for a deep dive into your concept
Category Discovery Assessment
A Category Discovery Assessment gives you in-depth consumer insights on a categoric level
Testimonials
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Anna Larsson
Tetra Pak | Norway
"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
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