Shelf Assessment

Shelf Discovery Assessment

Examples relevant Shelf Discovery Assessment questions:

  • Is my innovation suitable for the chilled shelf or the deli/beverage shelf?
  • Do you want to test a number of shelf proposals with the shopper / consumer?

Do a Shelf Discovery Assessment where facts support the story.

Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we test the hypotheses by means of actual in-store interviews at relevant supermarkets and, depending on the objective of the research, we test consumer behaviour. Our research experts then analyse the data and on based on this we validate the hypotheses set. A shelf assessment takes an average of 1-2 weeks, from kick-off of the project to the final presentation where the results are presented.

Shelf Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • We can help you make sample packs
  • Shopper / consumer is screened based on behaviour and then briefly interviewed.
  • Project management / Logistics.
  • Final presentation with clear conclusions & recommendations.

What are the benefits?

The results of the research provide clear representative results with sufficient factual support for important commercial decision-making to determine whether the scenario has potential.

Assessment can be combined with:

  • Concept Discovery Assessment - Does an NPD concept resonates with consumers.
  • Price Discovery Assessment - We look for the optimal price point for your innovation.
  • Category Discovery Assessment - shopper study.
  • Assessment also possible (simultaneously) in other EU countries.

We have a lot of experience in solving shelf vision issues. Want to know more? Click on the case below, or contact us!

Hypotheses about shelf position are confirmed or rejected by means of qualitative and quantitative research. These insights, from the consumer in the store, can help substantiate product introduction or product placement. In this case, a previously conducted study is highlighted. View case
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 +316 3432 8850

Doutsen Hoekstra
Marketing, HR & Projects Lead I Bamboo Brands