With a Full Concept Assessment you test your concept both qualitatively and quantitatively, on the shop shelf and at the consumer's home. This way you map out the entire Shopper Journey in one go.
Full Concept Assessment
Combine qualitative and quantitative research methods
Reduce uncertainty
For a better innovation process
Fact based data
Understanding consumer behavior
Fullservice solutions
From prototype to logistics
This assessment consists of
1. Discovery Assessment
A qualitative research on the shop floor in which we talk to consumers about the concept. We select shoppers based on behavior and category.
2. In-home User Assessment
Respondents in the supermarkets receive a sample to take home to test. They will be called afterwards to get qualitative insights about their experiences.
3. Validation Assessment
We place the product on the desired store shelf at a wide selection of stores. We visit the test locations every week to stock up and collect the rotation figures.
Our approach:
Preparation
At the joint kick-off, we coordinate the hypotheses, planning and preconditions for the test design. We then get to work with the interview guide (Discovery Assessment + In-home) and the outlet selection (Validation Assessment).
Fieldwork and data collection
We take care of everything for you during the entire process, from store management to logistics and any promotion communication. Bamboo Brands has a network of 360+ outlets across Europe. We also have our own logistics center (frozen/chilled/ambient). We guarantee a successful course!
Discovery Assessment + In-home Assessment
During the Discovery Assessment, our trained researchers talk to shoppers at the test locations. With the coordinated interview guide as a guideline. The researchers report the answers live, so that the Research Expert can monitor and adjust. During the fieldwork days you will receive updates on the progress and initial insights.
The In-home Assessment is an extension of the Discovery Assessment. Our market researchers conduct telephone interviews with respondents who have tested a product instance. The result: in-depth insights into, among other things, taste, texture, time of use and willingness to purchase.
Validation Assessment
We then place the product in the right place in the selected number of stores. We supply the test locations every week and collect the rotation figures – also with regard to the competition. In the meantime you will receive a real-time dashboard in which you can monitor the performance, with explanation by the Research Expert.
Analyse and validation
After the test weeks, the Research Expert gets to work on the qualitative and quantitative analysis. The result: 360-degree insight into the potential of your concept, based on actual data about consumer behaviour.
Advice
During the final presentation, we explain the results of the Discovery Assessment, the In-home Assessment and the Validation Assessment. You will also receive advice for optimization. Afterwards you will receive the full report and dashboard of the Validation Assessment. This gives you rich insights to support commercial decision-making.
360+ retailers in Europe
Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
360+ retailers in Europe
Do you want qualitative research carried out in several countries simultaneously, or would you rather test a supermarket chain in a specific region? Bamboo Brands can carry out research in every desired retailer, such as:
Testimonials
Yicheng Li Tetra Pak
“This research has provided us with insights into the buying intentions of consumers in terms of the package innovation in particular and the product concept in general. We also discovered that the results per retailer varied, which was surprising to us. These insights have helped us to strengthen our business case toward customers.”
Marius Tan The Kraft Heinz Company
"Our goal was to test two innovative concepts with a Concept Validation Assessment. This quickly gave us solid insights that helped us move forward."
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