Still, 80% of all innovations in FMCG fail. That must and can be done differently. That is why we help manufacturers to innovate better, faster and more sustainably, with in-store market research. Our research results are always based on actual consumer behavior, not opinions.
80% of FMCG innovations fail. Want to do it better?
Use the test methods & tools of Bamboo Brands
€58.2 million
Saved for our customers
389 retailers
European network
93%
Returning customers
40+ years
Experience in FMCG
Discover our research methods
Discovery Assessment
Discover the potential of your innovation based on interviews with consumers on the shop floor.
Validation Assessment
Test your innovation on the shelf and discover its success based on quantitative data.
Full Concept Assessment
A 360-degree innovation test with a combination of qualitative and quantitative research methods.
Post Launch Evaluator
Is your innovation already on the shelf but not meeting expectations? After conducting this research, you will understand the necessary actions to optimize your concept in a timely manner.
In-Home User Assessment
Always wanted to know how consumers experience your product? With our unique in-home user test method, you get the most relevant insights.
In-Store Taste Assessment
Interested in discovering how consumers experience the taste of your product? A taste Assessment provides insights.
Rapid MVP Assessment
Bringing a new product to market is exciting—but it’s also risky. With our Rapid MVP Assessment, you can test your concept or prototype with real consumers and gain actionable insights, fast, in the early stages of innovation.
Advanced real-time reporting & insights
All data based on consumer behaviour
Fullservice solutions
(from prototype to logistics)
We work for:
Testimonials
Tamara Vieveen
Unilever
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Anna Larsson
Tetra Pak
"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."
Thari Hesselink
Bar-le-Duc
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
Inspiration
New e-paper: 10 innovation tips
Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.
Download e-paper
Want more inspiration?
Do you want to gain more insights into market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
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New e-paper: 10 innovation tips
Are you working as a marketer or brand manager in an FMCG company? And do you want to gain fresh ideas to improve the innovation process in your organization? Then download our latest e-paper with 10 innovation tips to make a difference starting tomorrow.
Download e-paper
Want more innovation inspiration?
Do you want to gain more insights about market research and innovation in food/FMCG? Sign up and receive an update in your inbox every month!
Subscribe
