Concept Assessment

Concept Validation Assessment

Examples of relevant Concept Validation Assessment questions:

  • Do you want to support the translation of your category vision at retailers with facts?
  • Do you want to substantiate which shelf layout performs better 'Better for you' concepts together or by brand?
  • Make a well-founded decision whether 0.0 Radler Beer in a Can should be placed under soft drinks or under beer?
  • A Shelf Battle: Consumer Decision Tree or Presentation Decision Tree?

With a category assessment we take a closer look at the category for you. Based on your challenges.

Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we place the desired items with the correct price adjustment on the shelf in consultation with the supermarket - depending on the objective of the research - the potential of the business case. Our research experts then analyse the data and based on this we validate the hypotheses set. A category assessment takes on average about 7 weeks, from kick-off of the project to the final presentation where the results are presented.

Concept Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • Isolation of realized data points.
  • Project management / Logistics.
  • Final presentation with clear conclusions and recommendations.

What are the benefits?

The results of the research provide clear representative results with sufficient factual support for important commercial decision-making to determine whether the concept has potential.

Assessment can be combined with:

  • Concept Discovery Assessment.
  • Design Discovery Assessment (ranking the stars).
  • Assessment also possible (simultaneously) in other EU countries

We have a lot of experience in solving concept vision issues. Want to know more? Click on the case below, or contact us!


Do you want to claim shelf space? Or substantiate your vision with category management? Hypotheses are validated or rejected by means of quantitative research in the supermarket. A previously conducted research is highlighted on this page. View case
Meer weten?
 +316 4174 1990

Theo Toering
Founder and Managing Director I Bamboo Brands