Package contents:
- Onboarding through hypothesis setting session
- Plan of action to validate hypotheses
- Retailer and region selection
- Live dashboard of performance and objective
- Isolation of realized data points
- Project management/Logistics
Examples of relevant Category Validation Assessment questions:
With category assessment we take a closer look at the category for you. Based on your challenges.
Our research always takes place in-store. This way, we gain insight into consumer behaviour rather than opinions. With this type of research, we place the innovation on the relevant shelf at various supermarkets and - depending on the objective of the research - test consumer behaviour. Our research experts then analyse the data and uses it to validate the hypotheses set. A category assessment takes on average about 7 weeks, from the kick-off of the project to the final presentation of the results.
Package contents:
What are the benefits?
The results of the study provide clear, representative results with sufficient factual substantiation for important commercial decision-making.
Assessment can be combined with:
We have a lot of experience in solving category vision issues. Want to know more? Click on the case below, or contact us!
Theo Toering
Founder and Managing Director I Bamboo Brands