Concept Assessment

Concept Discovery Assessment

Examples relevant Concept Discovery Assessment questions:

  • Do you want to know whether your concept is distinctive enough?
  • Do you want to know if your positioning comes across good for the shopper during the purchase moment?
  • Are you unsure between a number of concept directions?

Do a Concept Discovery Assessment where facts support the story.

Our investigations always take place in-store. This way we gain insight into solely consumer behaviour instead of opinions. With this form of research, we test the hypotheses by means of actual in-store interviews at relevant supermarkets and, depending on the objective of the research, we test consumer behaviour. Our research experts then analyse the data and on based on this we validate the hypotheses set. A concept assessment takes an average of 3-4 weeks, from kick-off of the project to the final presentation where the results are presented.


Concept Assessment

Package contents:

  • Onboarding through hypothesis setting session.
  • Plan of action to validate hypotheses.
  • Retail and region selection.
  • Live dashboard of performance and objective.
  • We can help you make sample packs
  • Shopper / consumer is screened based on behaviour and then briefly interviewed.
  • Project management / Logistics.
  • Final presentation with clear conclusions & recommendations.

What are the benefits?

The results of the research provide clear, representative results with sufficient factual substantiation for important commercial decision-making to determine whether the concept has potential.

Assessment can be combined with:

  • Concept Validation Assessment (shelf worthiness)
  • Design Validation Assessment (ranking the stars).
  • Assessment also possible (simultaneously) in other EU countries.

We have a lot of experience in solving concept vision issues. Want to know more? Click on the case below, or contact us!

Gain insight into the potential of product innovations in the store? Hypotheses are confirmed or rejected through our qualitative design research in the supermarket. In this case, a previous study was highlighted. View case
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 +316 3432 8850

Doutsen Hoekstra
Marketing, HR & Projects Lead I Bamboo Brands