What is the effect of a new design on the rotation numbers? A Design Validation Assessment will give you solid and trustworthy answers. This method of quantitative research always takes place in-store, for empirical insights.
Design Validation Assessment
Test your concept on its shelf worthiness
How does it work?
During a Design Validation Assessment, we place your new design (minimum viable product) into the store shelves for an x amount of weeks. Our market researchers will retrieve the rotation numbers weekly, including the numbers of competing items. After the test, you will know if your new design is shelf worthy.
This type of research answers questions like:
Benefits
Research in different EU-countries simultaneously also possible
Bamboo Brands has its own European logistics (ambient/chilled/frozen)
Research carried out by experienced market researchers
Combine this research with:
Design Discovery Assessment
With a Design Discovery Assessment, consumers pick your best design.
Testimonials
Esmee Rovers
Hero | The Netherlands & Belgium
"Bamboo Brands helped us with testing a new baby nutrition concept in the Netherlands and Belgium. The dashboard they made available was clear and if we had additional questions about the data, they proactively addressed this.”
Marius Tan
The Kraft Heinz Company | The Netherlands
“Bamboo brands performed a Concept Validation test for us on two very innovative products. As a result, we quickly gained solid insights that helped us further."
Want to receive more inspiration?
Sign up for our monthly update!
Fill in to subscribe: