Bringing a new product to market is exciting—but it’s also risky. With our Rapid MVP Assessment, you can test your concept or prototype with real consumers and gain actionable insights, fast, in the early stages of innovation.
Rapid MVP Assessment
A fast-track approach to validate products with consumers in the early stages of innovation.
By testing a simplified version of your product with real consumers in a real-world retail setting, you’ll uncover what works, what doesn’t, and what’s need refining. Whether you’re looking for quick feedback on a single concept or want to perfect your idea through multiple iterations, we offer tailored approaches to meet your needs.
Why choose a Rapid MVP Assessment?
In the early stages of innovation, the right insights can guide smarter decisions. Here’s how this helps you:
- Clarity and confidence: Know exactly how consumers perceive your product, so you can launch with certainty.
- Cost and time savings: Refine your product before production, avoiding expensive mistakes and speeding up your time to market.
- Market readiness: Build a product that resonates with consumers from the start, increasing your chances of success.
- Competitive advantage: Move faster and smarter than competitors by testing and iterating in real time.
Option 1: Single Sprint
Option 2: Full Iteration Process
How it works
Why it's worth it
Option 1: Single Sprint
Perfect for: Early-stage ideas, design validation, or when you need quick insights to guide your next steps.
Sometimes you need fast answers to pressing questions, such as:
- Do consumers immediately understand what the product is and does?
- Do consumers see added value compared to competitors?
- Does the packaging stand out on the shelf?
- Does the visual design appeal to the target audience?
- What barriers do consumers see to purchasing or using the product?
- Does the packaging invite consumers to try the product?
Our Single Sprint is perfect for getting real-world feedback on your concept as it stands today.
Here’s how it works:
1. Test Your Concept: We present your product or mock-up to real consumers in a natural shopping environment.
2. Gather Insights: Get immediate, actionable feedback about what works and what doesn’t.
3. Decide Your Next Steps: Use the insights to decide whether to move forward, adjust your approach, or explore new ideas.
Option 2: Full Iteration Process
Perfect for: High-priority launches, concepts close to production, or when you want to feel completely confident in your product’s market fit.
If you’re ready to dive deeper and optimize your idea, our Full Iteration Process takes your concept through multiple rounds of testing and refinement—all in just three days.
Here’s how it works:
- Day 1: Initial Testing
Your concept or mock-up is tested with real consumers. We observe their reactions, gather data, and identify what’s working and where there’s room for improvement. - Day 2: Iteration Day
Based on the feedback, we work together to refine your concept. Whether it’s adjusting the messaging, tweaking the design, or rethinking key features, we help you make impactful changes - Day 3: Retesting
The updated version is tested again with consumers to validate the changes and gather final insights. This ensures your concept is not just good—it’s great.
Ready to validate your next big idea?
With a Rapid MVP Assessment, you’ll have everything you need to move forward with confidence. You’re not just testing a product—you’re building the foundation for a successful launch.
Let’s take your idea from concept to consumer-ready. Get in touch with use to learn more about how you can start today.Testimonials
Tamara Vieveen
Unilever | The Netherlands
"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."
Anna Larsson
Tetra Pak | Norway
"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."
Thari Hesselink
Bar-le-Duc | The Netherlands
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."