Both companies are starting a collaboration to provide (inter) national A-brand manufacturers even better with solid assumptions about important innovation decisions. 80% of innovations are still off the shelf within one year due to insufficient shelf-worthiness. This can really be done differently, both companies emphasize.
Bamboo Brands positions itself as a "European empirical test center for food innovation" where IRI can link the large amount of market data and category knowledge to the data that is released during such in-store assessments.
Through this partnership we are better able to serve our customers and help them to significantly reduce risk and uncertainty surrounding innovation projects regarding FMCG innovations in Europe.