For FrieslandCampina, our market research team traveled to France! There we tested a new concept in real life via a Validation Assessment in French supermarkets. Read Audrey Jackson-Pownall's experience.
“We appointed Bamboo brands to design and manage an instore test for our French business. The objectives of this test were to validate the potential of our new concept/new brand in ‘real life’, place in store, place on shelf, price points and concept positioning. Bamboo Brands did a great job in managing a complex project, were very flexible & did adapt to many changes & challenges that came our way and we could successfully run the test & get many valuable learnings. I can also praise their commitment, positive mindset & problem solving capabilities; It felt like we were one team during that time. The instore test results proved to be a key asset to sell our story to the retailer and get listings afterwards.”
Read more testimonials here. The results of the in-store assessments belong to our clients. Do you want to learn more about empirical test methodes? Do you want to discuss an innovation issue in your organization? Get in touch with Theo Toering at theo@bamboobrands.com. Read more about Discovery Assessments & Validation Assessments.
