EU Programs

OPZuid is an incentive programme supported by the European Union that aims to promote innovation, entrepreneurship and societal impact in the south of the Netherlands. By collaborating with companies, universities and other partners, OPZuid aims to contribute to innovative solutions in five societal transitions: energy, climate, raw materials, agriculture and food.

Bamboo Brands and OPZuid have partnered up to make innovation within the food sector faster, better and more sustainable. With this partnership, we want to make it possible for food startups to test their sustainable and innovative products in our network of supermarkets across Europe. KAAZ and BoB are the first projects to emerge from this partnership.

PROJECT KAAZ

This project, KAAZ (a Cheese Alternative, Artisanally and Purely Made), aims to develop and market an innovative plant-based cheese alternative using advanced technologies and traditional cheese-making methods. Through a collaboration between Bamboo Brands, Studio Fava, and the HAS green academy, the goal is to create a product that approaches the taste, texture, and nutritional value of traditional cheese, but based on sustainable and plant-based ingredients.

The KAAZ project focuses on bridging the gap between the growing demand for dairy-free and environmentally friendly alternatives on one hand, and the need for high-quality and flavorful cheese products on the other. By utilizing state-of-the-art research facilities, expertise in food technology, and innovative production methods, the partners aim to develop a product that not only meets the taste and quality requirements of consumers but also contributes to more sustainable food production.

By participating in this project, the partners contribute to the development of sustainable food innovations, promote healthier eating patterns, and reduce the environmental impact of food production. Additionally, the project offers opportunities for economic growth and employment in the region by strengthening the economic position of Southern Netherlands as a leading hub for food technology and innovation.

A successful collaboration with:

OP Zuid

Curious about what else we do?

Tamara Vieveen

Unilever | The Netherlands

"The goal of the research was to get a clear picture of consumer response to the concept, and that succeeded! Moreover, the results are practically applicable. We have already taken internal steps to further optimize the concept based on these insights."

Anna Larsson

Tetra Pak | Norway

"In-store research is a complex domain, and there aren't many research agencies offering this service. What appeals to me about Bamboo Brands' method is that they can provide insights into both the supermarket orientation phase (first moment of truth) and home use (second moment of truth) in a single study."

Thari Hesselink

Bar-le-Duc | The Netherlands

"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."

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