It's that time again: the Distrifood Wheel of Retail 2021 ceremony is coming up! The Jury met the day before yesterday and determined the nominees in the various categories. The Wheel of Retail is the top innovation prize for food retail in the Netherlands and as Bamboo Brands we have become a partner of this event.
In 2012 Founder of Bamboo Brands B.V. - Theo Toering had the honor to represent Chio/Intersnack Nederland B.V. to receive the Golden Wheel of Retail. Then he was able to experience what this recognition means for the team and the organization. Show guts and ambition by investing in innovations to grow a brand, just go for it.
With Bamboo Brands we help brands get more out of FMCG innovations. We are an empirical test center for food innovation in Europe, in which the behavior (not the opinion) of the consumer is central.
This is how we bring the facts to the table for the right decisions!
Would you also like to win a Wheel of Retail next year? Contact us.