We are currently conducting a Discovery In-store market assessment and a Validation in-store market assessment in France for one of our customers.
In the middle of Paris, we conduct qualitative and quantitative in-store research in a number of hypermarkets and a number of convenience stores. What makes this set-up unique is that there are 3 interviewers on the periphery of the relevant shelf in different stores every day. For example, we immediately gather insights based on shopper behavior, in addition to testing the innovation for self worthiness.
Of course with respect for the applicable COVID-19 restrictions in Paris.
A good example of our can-do mentality to help our customers innovate better.
Very proud of the team and the cooperation with this customer!