For United Soft Drinks, Bamboo Brands conducted a study to gain insights into the triggers and barriers that consumers face regarding Bar-le-Duc PET bottles. Here is the experience of Thari Hesselink, Senior Brand Manager at United Soft Drinks.
Bar-le-Duc was founded in 1966 and has been sourcing water from a spring in the Utrechtse Heuvelrug for many years. In addition to selling packs of mineral water, Bar-le-Duc also offers various variants of PET bottles. Bamboo Brands conducted qualitative research for the 1 and 1.5-liter variants.
Main questions
To provide validated answers to United Soft Drinks' questions, a suitable research design was developed in collaboration with the client. The following main questions were at the core:
1. What are the key drivers and barriers for (not) purchasing Bar-le-Duc PET bottles?
2. Are consumers familiar with Bar-le-Duc? What associations do they have with the product?
3. Does Bar-le-Duc (PET bottles) stand out on the shelf? What does Bar-le-Duc add to the water shelf and its competitors?
4. What considerations are made in front of the shelf?
5. Are there price barriers? Are people looking for discounts?
Research design
For this study, a Discovery Assessment was chosen, a qualitative research method in which 123 shoppers were interviewed over 2 days in 6 different stores.
Thari Hesselink shared her experiences about our approach:
"It went very smoothly. It was short notice, but you immediately jumped in to help me quickly get answers for the discussions that were taking place. That was super nice!"
Applicable insights
This Discovery Assessment provided qualitative insights, some of which are already being applied by the client.
Thari says:
"I knew that you conducted research in a different way than usual. That's also one of the reasons I started a conversation with you. In the beginning, I had doubts about whether enough qualitative insights were collected during the fieldwork, but fortunately, you managed to dispel these doubts and ultimately provided me with sufficient qualitative insights."
More information
The results of the study belong to our client. If you want to know more about this type of research, read more about the Discovery Assessment. Or contact Chantal Risseeuw, Chief Commercial Officer at Bamboo Brands, via chantal@bamboobrands.com.
