Second location for Bamboo Brands
Tech Center located in Plus Ultra II, Wageningen
Why
Because FMCG is changing faster than companies can keep up
Why
Because FMCG is changing faster than companies can keep up
Innovation fails too often because decisions are still based on assumptions. Margins are under pressure, time-to-market is shortening, and the world demands solutions that truly work.
The Tech Center exists to break through this uncertainty. By combining technology, AI and real consumer behaviour, we make innovation faster, more sustainable and far more predictable.
What
A technology-driven center where evidence comes first
What
A technology-driven center where evidence comes first
The Tech Center is a place where concepts become tangible immediately. We develop realistic mock-ups, sensor technology, data infrastructure and AI models that are fed with real behaviour. Everything here revolves around one goal: quickly and intelligently learning what works through short iterations. No presentations or assumptions, but direct insight into feasibility, appeal and market potential.
How
By connecting behaviour, technology and AI in one continuous flow
How
By connecting behaviour, technology and AI in one continuous flow
We test concepts at the earliest possible stage using realistic mock-ups, sensor technology and behavioural measurement in stores and at home. AI is trained on real behaviour rather than stated intentions, making predictions far more reliable. This combination enables faster validation, sharper optimisation and decisions based on facts instead of opinions.
Our approach in 5 steps:
Why Wageningen?
Who is the Tech Center for?
• Manufacturers who want to test what works at an early stage
• Retailers who want to better understand how real choices are made at the shelf
• Investors who need evidence before committing
• Research institutions aiming to connect behaviour, technology and AI
What makes this center unique?
By linking mock-ups, sensor technology and AI to real-life decision moments, the Tech Center delivers far more reliable predictions of market success. Innovations are no longer built on assumptions, but on evidence, starting from the very first phase of development.
What can be tested here?
Teams can experiment with:
• New packaging formats and designs
• Pricing and promotion mechanisms
• Shelf layouts and visibility
• Branding and positioning variants
• Concepts in both online and offline environments
All results are immediately available through real-time dashboards.
Co-creation and continuous development
We continuously develop the Tech Center together with our partners. From new sensing technologies to advanced AI models, innovation does not happen in isolation but through collaboration. That is why the center is open to joint pilots, test programmes and research initiatives.
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